- UnitedHealthcare initiative, featuring Hasbro’s NERF products, aims to help reduce youth obesity through “exergaming” and health education
PHOENIX–(BUSINESS WIRE)–UnitedHealthcare delivered 150 NERF ENERGY Game Kits, a limited-release game that tracks physical activity and rewards kids for being active, to the Boys & Girls Clubs of Metro Phoenix this afternoon. The donation is part of a recently launched national initiative featuring Hasbro’s NERF products that encourages young people to become more active through “exergaming.”
UnitedHealthcare will visit nearly a dozen Boys & Girls Clubs across the country to demonstrate how to use the NERF ENERGY Game Kits throughout the holiday season, a time when children tend to be more sedentary. In addition to the Boys & Girls Clubs of Metro Phoenix, UnitedHealthcare will donate more than 1,500 NERF ENERGY Game Kits to Boys & Girls Clubs in California, Kansas, Massachusetts, Mississippi, Nevada, Ohio, Texas and Washington.
The donations are part of a national rollout of the game to schools and youth organizations. Throughout 2017, UnitedHealthcare will deliver a total of 10,000 NERF ENERGY Game Kits to elementary schools and community organizations across the country, enabling children ages six to 12 to receive the kits at no cost.
Hasbro (NASDAQ:HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with more than 1 million physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE:UNH), a diversified Fortune 50 health and well-being company. For more information, visit UnitedHealthcare at www.uhc.com or follow @myUHC on Twitter.