The VOID and ILMxLAB Unveil New Hyper-Reality Production Slate Including Experiences from the Upcoming Walt Disney Animation Studios Film "Ralph Breaks the Internet" and Marvel Studios

Multi-sensory, fully immersive experiences featuring “Ralph Breaks
VR” and an adventure from Marvel Studios produced by ILMxLAB are coming
to The VOID experience centers

LINDON, Utah–(BUSINESS WIRE)–The VOID, the global leader in multi-sensory location-based experiences,
and ILMxLAB, Lucasfilm’s award-winning immersive entertainment division,
announced today their upcoming hyper-reality production slate to be
released through 2019. The two companies will collaborate on five
original Disney IP hyper-reality experiences, the first two to be
created in collaboration with Walt Disney Animation Studios and Marvel
Studios:


  • Ralph Breaks VR coming Fall 2018
  • Untitled Marvel experience coming in 2019

The overwhelming success of Star
Wars™: Secrets of the Empire
has made it clear there is a high
demand for world class hyper-reality experiences set within beloved
Disney universes. As a result, ILMxLAB has been named as the exclusive
producer for the Marvel Studios and Walt Disney Animation Studios
hyper-reality experiences and three more Disney titles to follow, in
collaboration with The VOID.

“Partnering with the creative teams at ILMxLAB & The VOID on this new
type of immersive storytelling adventure is an exciting opportunity. For
the first time, we will give fans the chance to walk into the Marvel
Cinematic Universe and interact with some of their favorite characters,”
said Kevin Feige, President of Marvel Studios.

“Our filmmakers and the terrific people at ILMxLAB have collaborated to
bring an incredible hyper-real experience, for all ages, to The VOID,”
said Oscar®-winning “Ralph Breaks the Internet” producer Clark Spencer.
“We can’t wait for people to be immersed in the worlds of the internet
and online gaming with Wreck-It Ralph and Vanellope.”

“At ILMxLAB, we are truly excited for fans to ‘Step Inside Our
Stories’ by extending our award-winning creative collaboration with The
VOID across The Walt Disney Company. Together, we will soon invite
guests into other beloved Disney franchises where they can explore rich
worlds, engage with compelling characters, embark upon heart-pounding
adventures, and indulge the senses — experiencing the magic as never
before,” said Vicki Dobbs Beck, ILMxLAB Executive in Charge.

“Working with our friends at ILMxLAB to help bring Star Wars fans
directly into that galaxy far, far away in such a strong creative
process, it became apparent we needed to continue on this path as The
VOID establishes itself as a leader in location-based entertainment,”
said Craig Watson, Chairman & CEO of The VOID. “This is just the
beginning of our collaboration with ILMxLAB, Marvel Studios, and Walt
Disney Animation Studios as together we broaden the possibilities for
immersive storytelling experiences to reach places previously only
available in the imagination.”

Additional experience details including specific release dates,
locations, trailers and ticket availability will be announced at a later
date. Tickets for Star Wars: Secrets of the Empire are available
at www.thevoid.com
and “Ralph
Breaks the Internet
” is in theaters November 21, 2018.

About The VOID

The critically-acclaimed global leader in location-based hyper-reality
experiences, The VOID experience centers have marked a new frontier in
interactive entertainment. Combining state-of-the art VR technology,
physical stages and multi-sensory effects, including touch and smell,
with Hollywood characters and storylines, The VOID lets participants
experience fully-immersive worlds that, until now, have only lived in
the imagination. The VOID has eight experience centers globally,
including three locations in the United States, two locations in Canada
and one location in Dubai, U.A.E. For more information and to purchase
tickets, visit www.thevoid.com and
follow @voidvr on Instagram,
Facebook and
Twitter.

About ILMxLAB

“Step Inside Our Stories”

ILMxLAB was launched by Lucasfilm in 2015 to embrace the next truly
transformative opportunity in entertainment: immersive storytelling
powered by real-time computer graphics. The award-winning team
strives to transition from storytelling to storyliving by
using VR, AR and other emerging technologies to bring worlds to life and
establish deep and intimate connections to characters. ILMxLAB develops
and publishes premium, story-based immersive entertainment experiences
for the home, theatre and public venues. For more information, follow
ILMxLAB on Facebook,
Twitter,
Instagram,
and YouTube.

© Disney

Contacts

PMK*BNC for The VOID
Michelle Ravelo, 310.854.4755
michelle.ravelo@pmkbnc.com
or
Lee
Meltzer, 212.373.6142
Lee.Meltzer@pmkbnc.com

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