Crewe Capital Advises on the Majority Sale of E-Commerce Company Lime Lush

SALT LAKE CITY–(BUSINESS WIRE)–Crewe Capital, LLC, a premier investment banking and advisory firm,
announced today that they have successfully advised on the majority sale
of Lime Lush, an online boutique retailer of women’s apparel, footwear,
and accessories. Lime Lush’s founders will continue to be owners in the
company.

Crewe Capital CEO, Michael Bennett, said, “The deal is the latest
example of the private equity sector’s appetite for exceptional
e-commerce companies with good margins, high growth, and a niche
competitive advantage over brick and mortar. Boutique e-commerce
retailers of women’s apparel are considered the influencers of fashion
and generally benefit from the ability to offer a more personalized
experience to customers.”

Founded in 2013 and based in Orem, Utah, Lime Lush’s popular styles and
trends, easy-to-use mobile platform, high rate of customer repeat
orders, and social media presence have elevated the company to become
one of the leading U.S. online apparel boutiques, attracting a young,
fast-growing, and loyal consumer base. Lime Lush continues to achieve
success competing in a crowded sector with other boutique retailers,
large e-commerce retailers, and brick-and-mortar apparel companies. As
of July 2018, Lime Lush’s year-over-year growth is up more than 50
percent.

Lime Lush CEO and founder, Jared Taggert, said, “Crewe Capital was
fantastic from start to finish. Selling your company can be an
emotionally charged process full of ups and downs. It is imperative to
have an experienced advisor on your side who can filter through the
emotion to keep the process moving forward and ensure your needs are met
along the way. Crewe found us the perfect partner with a vision bigger
than our own and the experience to make it a reality. We’re excited for
this next chapter in life and to watch our legacy continue to flourish
under new ownership.”

Crewe Capital has a history of advising on the sale of companies in the
consumer retail industry. In 2017, it advised on the majority sale of
Mo’ Bettahs to Four Foods Group, which has developed an innovative
partnership model that accelerates the growth of restaurants. In early
2018, Crewe Capital advised on the sale of C-Slide to Liebman Group to
help support the company’s strategic vision of expanding its sales
channels to retail and B2B direct.

About Crewe Capital

Crewe Capital, LLC is premier independent investment banking,
securities, and mergers and acquisitions firm that provides a wide range
of financial services to a substantial and diversified client base that
includes corporations, financial institutions, and family offices. The
firm is headquartered in Salt Lake City with offices in New York City,
Denver, and San Diego. More information about Crewe Capital, LLC, Member
FINRA/SIPC can be found at www.crewecapital.com.

Contacts

Crewe Capital, LLC
Cade Mellies, 385-322-3100
mellies@crewecapital.com

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