Albion Financial Group Reaches $1B in Assets under Management

Utah-based firm’s profile continues to rise

April 24, 2018 08:00 AM Mountain Daylight Time

SALT LAKE CITY–(BUSINESS WIRE)–Albion Financial Group (“Albion”), a local independentwealth management firm, announced today that they have reached over $1 billion in assets under management (“AUM”). Summiting this mark distinguishes Albion and places them in an elite group among the top 4% of registered investment advisors (“RIA”) in an industry of over 12,000 firms.

Utah-based firm @AlbionFinGrp reaches $1B in assets under management

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Accumulating $1 billion in AUM reinforcesAlbion’s status within the industry at large, as well as among their Utah peers. While Albion’s growth is evident, their culture of ensuring a rewarding experience for clients remains paramount. “We have worked since day one to know each of our clients and their aspirations so we can help them to reach their goals,” says Albion President, Principal and Co-Founder John Bird. “Reaching this figure in assets under management does not change the quality of what we do, but allows us the scale to have a deep team working on behalf of our clients every day.”

With a team of 27, including six members who are CERTIFIED FINANCIAL PLANNERS™ (CFP™), two holding the Chartered Financial Analyst designation (CFA) and nine with MBAs, Albion brings to bear great knowledge and experience on behalf of their clients. Under this structure, the Albion team works together to focus on client experience and maximize positive outcomes for each individual’s circumstance. Their high staff to client ratio and almost nonexistent employee turnover allows them to provide unrivaled consistency in both building meaningful client relationships and implementation of investment management services – an extremely rare combination in the financial services industry.

As a fee-only fiduciary, Albion insists on maintaining a culture that empowers very team member to do what is right for each client. Albion does not sell investment products, make commissions, nor otherwise engage in practices that are in conflict with their client first approach. “Our goal is to help each of our clients make a lifetime of good financial decisions,” notes Albion Partner Doug Wells, “If we can do that, our clients will be way ahead of the average investor.

Albion Co-Founders John Bird and Toby Levitt have built the firm organically, one client at a time, choosing not to purchase existing books of business at any point during their 35 year history – an approach they believe has helped them achieve steady, quality growth. Albion’s successful model is truly a relationship business built on integrity and clarity of purpose – putting their clients’ interests ahead of all else.

About Albion Financial Group

Established in 1982 in Alta, Utah and headquartered in Salt Lake City, Albion Financial Group is a fee-only, fiduciary, registered investment advisor. Over the last 35 years Albion has become a nationally recognized, locally respected, award-winning provider of customized wealth management services, including comprehensive financial planning and discretionary investment management. To learn more about Albion Financial Group, visit


Albion Financial Group
Dana Pool Cremeno, 801-487-3700

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