Award Presented by B Corporation® for
Improving Positive Impact Through Activism Efforts to Protect Coral Reefs
BOULDER, Colo.–(BUSINESS WIRE)–#BCorp—Goddess
Garden, maker of reef-safe mineral sunscreen, was presented the Best
for the World: Changemakers
award for their impact improvement. The recognition honors companies who
set the gold standard for B Corporation’s mission of using business as a
force for good.
Goddess Garden earned the award by making better-for-you products
accessible, by using organic ingredients and, most importantly, by their
focus on activism to protect coral reefs.
“People are hungry for companies like Goddess Garden, who are changing
the system by building businesses that create the greatest positive
impact,” says Jay Coen Gilbert, co-founder of B Lab. “As consumers,
talent and investors increasingly demand transparent, values-aligned
businesses to buy from, work at and invest in, companies will need to
not just be the best in the world, but the best for the world.”
Goddess Garden took a leading role with Hawaii’s legislative ban on
oxybenzone and octinoxate, two common sunscreen chemicals that kill
coral reefs. They offered free reef-safe sunscreen at educational
events, provided testimony and research studies to support the bill and
initiated a petition with nearly 55,000 signatures urging Governor Ige
to sign the bill, which became a law in July.
“My daughter’s sensitive skin inspired my company, so we’ve always been
about making safer sunscreen for our families and the planet,” said
Goddess Garden Founder and CEO Nova Covington. “After learning sunscreen
chemicals kill coral, we redoubled our efforts to spread the word about
safer mineral sunscreen for our families and the planet. I am proud that
we are making a positive impact on the planet! It’s a huge honor to be
named a Best for the World: Changemaker.”
The Roots of Goddess Garden Organics
Goddess Garden Founder Nova Covington developed safe skincare solutions
for her daughter who reacted to the chemicals in conventional products.
With support from her biochemist husband Paul Halter, Goddess Garden
became the leading reef-safe sunscreen brand for sensitive skin, carried
in over 25,000 stores throughout the U.S. and Canada. Goddess Garden is
a women-owned business (WBENC) and a Certified B Corporation®.
In 2017, Nova established an ocean preservation foundation, Protect Our
Mother, to protect coral reefs and ocean mammals.
For more information, visit www.GoddessGarden.com.
For Goddess Garden
us at Expo East, Booth #2731