Tom’s Urban Appoints Shannon McNiel as President and Chief Operating Officer

DENVER–(BUSINESS WIRE)–Tom’s
Urban
, a fast growing eater-tainment concept and modern casual
dining restaurant, today announced the appointment of Shannon McNiel as
President and Chief Operating Officer. Leveraging over 20 years of
experience in the restaurant industry, McNiel will focus on overseeing,
developing, and setting the direction for Tom’s Urban’s operational
activities.

“Shannon has a tremendous track record of delivering results in this
industry and we couldn’t have hired a better person to help drive the
anticipated growth of our brand,” says Tom Ryan, Executive Chairman of
Tom’s Urban. “He is an accomplished and passionate leader whose
expertise will continue to build Tom’s Urban as the premiere
eater-tainment destination for guests looking for a dynamic sports,
music and entertainment experience, all while enjoying delicious food
and great drinks.”

McNiel was most recently a Market Partner with Texas Roadhouse. Prior to
that, he held an executive leadership role with Cheddar’s Scratch
Kitchen. During his tenure with Darden Restaurants, McNiel held
operational roles at Red Lobster and Longhorn Steakhouse where he was
the three-time recipient of the Endeavor Award, which is awarded to the
#1 Director of Operations. Mr. McNiel studied political science at
Howard Payne University and criminal justice at Weatherford College. He
is also involved in numerous volunteer endeavors including contributions
to the Houston Food Bank and Houston Police Foundation.

Tom’s Urban is owned by Black Shamrock Partners, formerly Consumer
Concept Group, a Denver-based investment and operating company, focused
on launching, operating and investing in Experience Based Lifestyle
Economy brands in the consumer, lifestyle and event sectors. Tom’s Urban
has locations currently at LA Live in Los Angeles, Mohegan Sun in
Connecticut, NYNY Hotel in Las Vegas and Ilani Casino in Portland.

About Tom’s Urban

Partners Rick Schaden and Tom Ryan founded Tom’s Urban to be a leading
eater-tainment destination where guests can enjoy a modern American
comfort menu offering of entrées and small plates with a twist in a
polished casual restaurant setting. Tom’s Urban offers the best of
everything – breakfast, lunch, dinner, late night, epic handcrafted
cocktails and cold beer, and good company in a hip, inviting and
entertaining atmosphere. For more information, visit www.tomsurban.com.

About Black Shamrock Partners

Black Shamrock Partners, formerly Consumer Concept Group, is an
innovative investment and operating company, focused on launching,
operating and investing in consumer, franchising and lifestyle brands.
They also invest opportunistically in private businesses, real estate
and alongside alternative investment managers. Black Shamrock Partners
is guided by a relentless focus on investing in tomorrow’s demands and
is managed by a group of officers with deep expertise in the restaurant,
lifestyle, entertainment and sports industries. Their investment
philosophy is rigorously centered on aligning interests and the virtues
of patient capital, allowing them to pursue growth plans and make
strategic decisions solely in the best interests of the companies in
which they invest.

Contacts

Jim Furrer
646-677-1808
BlackShamrock@icrinc.com

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