Crocs Partners With Susan G. Komen to Fight Breast Cancer During National Breast Cancer Awareness Month
NIWOT, Colo.–(BUSINESS WIRE)–Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual
footwear for women, men and children, today announced that it has
partnered with Susan G. Komen®, the world’s leading breast cancer
organization, to support its fight to save lives through a new, limited
edition collection launching in time for National Breast Cancer
Awareness month.
On Oct. 1, 2018, Crocs will launch a new, limited edition collection
throughout the United States, including its territories, featuring Susan
G. Komen’s iconic pink Running Ribbon. The special Komen edition Classic
Clog (US MSRP of $49.99) and Jibbitz charm (US MSRP of $2.99) will be
available on crocs.com and at select stores and will expand to two
additional styles for the Spring/Summer 2019 season.
Crocs will donate to Susan G. Komen $3 for each pair of Komen-licensed
Classic Clogs and $0.25 for each Komen-licensed Jibbitz charm sold from
Oct. 1, 2018 to Nov. 30, 2019 in connection with the Crocs Promotion,
with a guaranteed minimum donation of $50,000. The Running Ribbon
included on these limited-edition products is a registered trademark of
Susan G. Komen.
“Susan G. Komen’s leadership in breast cancer research and providing
support for those in need across the country has set the standard in
providing hope and care for women and men who are impacted by breast
cancer,” said Michelle Poole, Crocs Sr. Vice President of Global Product
and Marketing. “Crocs is proud to be a partner in Komen’s inspiring
mission and is dedicated to helping save lives from breast cancer
through its brand values and actions.”
“We are excited that Crocs has joined with us to make a significant
impact in the fight to end breast cancer, a disease that claims more
than 41,000 lives each year. Through this partnership, Crocs and its
customers prove they are More Than Pink®,” said Christina Alford,
Komen’s Senior Vice President of Development. “We salute Crocs for its
commitment and determination to help save lives.”
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual
footwear for women, men and children, combining comfort and style with a
value that consumers know and love. Every pair of shoes within Crocs’
collection contains Croslite™ material, a proprietary, molded footwear
technology, delivering extraordinary comfort with each step.
In 2018, Crocs reinforces its mission of “everyone comfortable in their
own shoes” with the second year of its global Come As You Are™ campaign.
To learn more about Crocs or Come As You Are, please visit www.crocs.com
or follow @Crocs on Facebook, Instagram and Twitter.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization,
funding more breast cancer research than any other nonprofit outside of
the federal government while providing real-time help to those facing
the disease. Komen has set a Bold Goal to reduce the current number of
breast cancer deaths by 50 percent in the U.S. by 2026. Since its
founding in 1982, Komen has funded more than $956 million in research
and provided more than $2.1 billion in funding to screening, education,
treatment and psychosocial support programs serving millions of people
in more than 60 countries worldwide. Komen was founded by Nancy G.
Brinker, who promised her sister, Susan G. Komen, that she would end the
disease that claimed Suzy’s life. That promise has become Komen’s
promise to all people facing breast cancer. Visit komen.org
or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
Contacts
Crocs, Inc.
Ryan Roccaforte, 720-378-1046
Rroccaforte@crocs.com