Avnet and Not Impossible Labs Enable the Deaf to Experience Live Music

Las Vegas concert showcases new vibratory wearable in the first of
ongoing collaboration to provide greater access to life-changing

PHOENIX–(BUSINESS WIRE)–$AVT #IoT–The impossible became possible this weekend when a large group of people
in the deaf community experienced a new way to enjoy live music. In the
first product collaboration between Avnet (Nasdaq: AVT)
and Not
Impossible Labs
, a wearable featuring Vibrotextile™ technology
called Music: Not Impossible enabled this inclusive moment.

At an invitation-only event, concertgoers wore a lightweight vest, with
wrist and ankle bands, that created an immersive sensory experience
through musical vibrations on the skin. This sophisticated vibration
technology enables the Music: Not Impossible product to create an
inclusive, enhanced live music experience, where deaf and hearing
concertgoers share a first-of-its-kind musical experience.

The new technology was unveiled during the Life is Beautiful Festival in
Las Vegas at a special concert featuring rock band Greta Van Fleet.
Presented by Zappos Adaptive and the Church of Rock & Roll, the event
was held at the Bunkhouse Saloon. The introduction of Music: Not
Impossible aligns with the celebration of National Deaf Awareness Month
in September, and International Week of the Deaf which began on Sunday.
The initiative is part of a multi-year partnership that combines Avnet’s
product design and manufacturing expertise with Not Impossible’s mission
to provide greater access to technology for the sake of humanity.

Through its unique end-to-end technology development ecosystem, Avnet
engineering experts have been working with Not Impossible Labs to bring
Music: Not Impossible to life
, including helping with design,
sourcing materials, and establishing a network for production.

“This is the first of several new innovations that we are excited to
help Not Impossible Labs bring to life,” said Avnet CEO, Bill Amelio.
“It was life-changing and exhilarating to see folks from the deaf
community enjoying live music, but making this experience happen was a
complex problem to solve. Leveraging our strong understanding of
technology, design, production and manufacturing, we worked closely with
Not Impossible to guide the process and ensure our collaboration would
bring this technology to everyone. And this is only the beginning. We’re
now working with Not Impossible on additional Vibrotextile™ products,
extending beyond entertainment to therapy, communication and safety that
will improve the lives of many.”

Music: Not Impossible is the brainchild of Mick Ebeling, founder and
CEO, Not Impossible Labs, who established his organization to address
“absurdities” in the world, including the inability of the deaf to
experience live music. Ebeling and Daniel Belquer, director of
technology, developed a working prototype and were thrilled with the
initial reaction to it. To bring that new technology to a broader
audience, they tapped into Avnet’s technology solutions expertise.

“Music: Not Impossible is the future of music, for deaf and hearing
audiences alike,” said Ebeling. “Avnet was instrumental in getting every
one of the finished Music: Not Impossible devices into the concert
venue, where we celebrated a milestone in the history of our brand, and
in the history of music as we know it. Avnet’s ongoing and unflinching
support and expertise in product development and bringing products to
market at scale enables us to continue focusing on creating innovative
technology for the sake of humanity.”

As part of the concert experience, the audience included a mix of
hearing and deaf individuals, donning the Music Not Impossible
wearables. Once the band began playing, audience members were able to
experience vibrations across different parts of their bodies, in sync
with each of the instruments.

How the Technology Works

Music: Not Impossible is a wireless wearable system that creates
zero-latency vibrations, in perfect synchronization with the music.
Wearers may adjust the vibration levels, which are visually represented
via colorful LED lights. During the live concert, artists may emphasize
different elements of the music, so each live experience is mixed
uniquely for the individual.

Through its unique end-to-end ecosystem, Avnet supports every stage of
the product lifecycle by delivering design, product, marketing and
supply chain expertise. This ecosystem, composed of small-scale
specialists Premier Farnell and element14, design-focused Hackster.io,
and manufacturing solution provider Dragon Innovation, reduces the time,
cost and complexities of bringing products to market, and enables Not
Impossible’s mission of taking innovations from “one to many.”

For more information about Avnet, please visit www.Avnet.com.
For additional information about Avnet and Music: Not Impossible, visit https://www.avnet.com/wps/portal/us/resources/not-impossible-labs/
and also the Avnet Newsroom Multimedia page at https://news.avnet.com/multimedia.

For more information on Not Impossible Labs, learn more at www.notimpossible.com.

Follow Avnet on Twitter: @Avnet
with Avnet on LinkedIn: http://www.linkedin.com/company/avnet
with Avnet on Facebook: http://www.facebook.com/AvnetInc

All brands and trade names are trademarks or registered trademarks,
and are the properties of their respective owners. Avnet disclaims any
proprietary interest in marks other than its own.

About Not Impossible

Not Impossible launched in 2008, with a goal of developing and
leveraging “Technology for the Sake of Humanity” to allow the world’s
most vulnerable to survive and thrive via low-cost solutions. Not
Impossible pairs R&D work with documentary content and storytelling
about technology and will triumphing over life’s “absurdities,” and
harnesses the power of storytelling to inspire others to make an impact
by challenging boundaries of that they believe is possible. Not
Impossible has received awards and honors for its technology and
creative work from Cannes Lions, CLIO Awards, Fast Company, SXSW
Interactive Innovation Awards, Telly Awards, TIME magazine, and others.

For more information, please visit www.notimpossible.com
and connect with Not Impossible on Facebook,
and LinkedIn.

About Mick Ebeling, Not Impossible Founder and CEO

A recipient of the Muhammad Ali Humanitarian of the Year Award, and
listed as one of the most influential creative people by AdAge’s
Creativity 50, Mick Ebeling has sparked a movement of pragmatic,
inspirational innovation; harvesting the power of technology & story to
change the world. Ebeling founded Not Impossible Labs, a multiple
award-winning social innovation lab & production company, on the premise
that nothing is impossible. His mantra of ‘commit, then figure it out’
allows him to convene a disparate team of hackers, doers, makers and
thinkers to create devices that better the world by enabling
accessibility for all. Ebeling’s style of fearless innovation has
resulted in disruptive technological development across multiple
industries & inspired collaboration around the world.

About Avnet

From idea to design and from prototype to production, Avnet supports
customers at each stage of a product’s lifecycle. A comprehensive
portfolio of design and supply chain services makes Avnet the go-to
guide for innovators who set the pace for technological change. For
nearly a century, Avnet has helped its customers and suppliers around
the world realize the transformative possibilities of technology. Learn
more about Avnet at: www.avnet.com.


Maureen O’Leary
Brodeur Partners, for Avnet
Valentine PR, for Not Impossible
Director of Strategic Partnerships
Not Impossible

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