CES Unveiled Amsterdam Showcases Tech Changing Lives for Good

AMSTERDAM–(BUSINESS WIRE)–#CES–The Consumer
Technology Association (CTA)^TM today made several major
announcements at CES
Unveiled Amsterdam, a tech event bringing together top media,
exhibitors and investors to celebrate European innovation and experience
a sneak peek of the trends expected at CES®
2019. Owned and produced by CTA, CES 2019 will run from January
8-11, 2019, in Las Vegas, Nevada.

To commemorate World Tourism Day today, CTA announced a brand-new
tourism area at CES 2019 to highlight the importance of technology and
innovation in tourism. Attendees will be able to see and experience how
technology helps customize and advance the travel experience. In
addition to show floor exhibits, conference programming will dive into
the role that tech plays in helping the global travel and tourism
industry create personalized experiences that also provide sustainable
economic growth opportunities for local communities.

Announced for the first time at CES Unveiled Amsterdam, CTA’s fourth
book Ninja Future: Secrets to Success in the New World of Innovation
(HarperCollins, 2019), will be released at CES 2019. In the book, author
Gary Shapiro, president and CEO, CTA, explains the evolving
technological landscape – breakthroughs underway now and those we can
only envision. Drawing on the insights he has gleaned as a martial arts
black belt, he covers how businesses and governments can move to succeed
in today’s turbulent environment by adopting the mindset of
“ninjas”—adapting to technological change to capitalize on opportunities
at lightning speed. Shapiro is also the New York Times
best-selling author of Ninja Innovation: The Ten Killer Strategies of
the World’s Most Successful Businesses (HarperCollins, 2013) and The
Comeback: How Innovation Will Restore the American Dream (Beaufort,
2011).

Additionally, 31 tech companies from the Netherlands and the surrounding
region were announced as CES®
2019 Innovation Honorees. Among them, Dutch company EVBox was
honored in the Smart Energy category and Qoobi was honored in the High
Performance Home Audio/Video category.

“The companies recognized as this year’s CES Innovation honorees
represent the drive that is taking our global industry to new heights,”
said Karen Chupka, executive vice president, CES, CTA. “The products
honored today offer solutions to some of the world’s most pressing
challenges and will change our lives and our world for the better.”

The remaining Innovation honorees will be announced at CES
Unveiled Paris on October 3, 2018, and CES
Unveiled New York on November 8, 2018. The full list of Honorees
will be posted online at CES.tech
and showcased at CES 2019, January 8-11.

Executives also announced that CTA will again partner with StartupDelta
for CES 2019. Representing the Netherland’s commitment to innovation,
StartupDelta will bring a delegation of Dutch startups to CES 2019 to be
featured in Eureka Park, the startup hub of CES.

Now in its second year, CES Unveiled Amsterdam brought together 634
attendees from 19 countries, including 64 exhibitors from the
Netherlands and surrounding regions. Continuing the focus and
celebration of European innovation, CES
Unveiled Paris will take place next Wednesday, October 3.

CES 2019 will showcase life-changing technology across every major
industry, featuring 4,500 companies across 2.75M net square feet (260K
net square meters) of exhibit space. The show provides access to the
very latest transformative tech such as 5G connectivity, artificial
intelligence, augmented and virtual reality, smart home, smart cities,
sports, machine intelligence and more. New areas at CES 2019 include the
Tourism Marketplace, as well as the recently announced Resilience
area, focused on technologies that keep the world healthy, safe, warm,
fed and secure in the face of adversity.

Registration
for CES 2019 is now open. For the latest exhibitor news and show
announcements, visit CES.tech.

High-definition video b-roll from CES is available for easy download
on CESbroll.com.
See exclusive photos from the CES show floor, keynotes, conference
sessions, events and award ceremonies in the CES
photo gallery.

About CES:

CES® is the world’s gathering place for all who thrive on the business
of consumer technologies. It has served as the proving ground for
innovators and breakthrough technologies for 50 years-the global stage
where next-generation innovations are introduced to the marketplace. As
the largest hands-on event of its kind, CES features all aspects of the
industry. Owned and produced by the Consumer Technology Association (CTA)^TM,
it attracts the world’s business leaders and pioneering thinkers. Check
out CES
video highlights. Follow CES online at CES.tech
and on social.

About Consumer Technology Association:

Consumer Technology Association (CTA)™ is the trade association
representing the $377 billion U.S. consumer technology industry, which
supports more than 15 million U.S. jobs. More than 2,200 companies – 80
percent are small businesses and startups; others are among the world’s
best-known brands – enjoy the benefits of CTA membership including
policy advocacy, market research, technical education, industry
promotion, standards development and the fostering of business and
strategic relationships. CTA also owns and produces CES^® –
the world’s gathering place for all who thrive on the business of
consumer technologies. Profits from CES are reinvested into CTA’s
industry services.

UPCOMING EVENTS

• Technology
  & Standards Forum – Register
  October
  1-5, Los Angeles, CA

• CES
  Unveiled Paris – Register
  October
  3, Paris, France

• Innovate
  Celebrate – Register
  October
  15-17, Boston, MA

• CES
  Unveiled New York
  November 8, New York, NY

• CES
  Unveiled Las Vegas
  January 6, Las Vegas, NV

• CES 2019 – Register
  January
  8-11, Las Vegas, NV

• CES
  Asia 2019
  June 11-13, Shanghai, China

Contacts

Consumer Technology Association
Teresa Hsu, 703-907-5259
thsu@CTA.tech
www.CES.tech
or
Justin
Siraj, 703-907-7415
jsiraj@CTA.tech
www.CES.tech