Tracking First Rebrands as Claravine with Enhanced Platform

Claravine’s Digital Experience Data Management™ platform will
continue to help marketers optimize performance through best-in-class
campaign tracking

PROVO, Utah–(BUSINESS WIRE)–#adtech–Today, Tracking First announced it has rebranded as Claravine, unveiling
a completely new website and an improved platform. With these
enhancements, Claravine will continue to help leading brands improve
marketing performance through better digital insights.

“Most organizations can only track between 30-70 percent of their total
digital marketing spend, while the remaining spend is incredibly
difficult to manage and optimize due to siloed or fragmented data,” said
Verl Allen, CEO of Claravine. “Our platform helps organizations achieve
richer, more accurate insights that impact the bottom line–from an
increased return on ad spend to dramatically reduced time spent cleaning
data.”

In just 6 years since its launch, over 3,500 brands have used Claravine
to track experiences and optimize digital performance. On average,
Claravine has increased customer return on ad spend (ROAS) by 10-15
percent for every dollar tracked. What’s more, their customers report a
3x increase in tracking classifications and more than 95 percent
reductions in time spent cleaning reports.

“Claravine has enabled Anthem to create a scalable, automated process
for marketing campaign tracking that has been core to our data
governance efforts,” said Marnie Raines, Team Lead and Manager of
Digital Analytics at Anthem. “We now provide our marketing organization
with rich reporting and actionable insights they did not have in the
past.”

Claravine’s Digital Experience Data Management (DXDM)™ platform allows
organizations to enforce consistent campaign tracking across channels
and teams. Marketers have the capability to populate governed
classifications, generate unique tracking codes, and instantly ensure
accurate data capture in analytics platforms. This enables teams across
the enterprise to make faster and more accurate spending decisions based
on clean, consistent data.

Here’s how it works:

• Standardize: Easily deploy a customized, consistent
  classification framework for digital tracking across every channel and
  marketing platform. Ensure compliance across regions and agencies with
  admin controls.
• Create: Enable any member of your organization to automatically
  generate tracking codes while ensuring classifications are correctly
  populated. Allow easy adoption with an intuitive user interface.
• Validate: Instantly upload tracking codes and associated
  classifications to Adobe, Google, or other third party platforms.
  Automatically ensure pages are live and that results will flow to the
  appropriate report.
• Optimize: Drive marketing optimization with unified results
  spanning campaigns, regions, and channels. Leverage deeper, more
  accurate insights to make better decisions and ensure you deliver the
  personalized experiences that matter.

Claravine’s second-generation platform offers enhanced administration
and governance controls that make it easier for global organizations to
ensure consistent tracking. In addition, the platform offers enhanced
API capabilities and integrations with Adobe, AWS, Google and other
leading marketing technology partners, as well as a new and intuitive
user experience.

Claravine works with leading brands and organizations in a variety of
industry verticals around the world. For more information, or to request
a demo of the product, visit www.claravine.com.

About Claravine

Claravine is the leader in Digital Experience Data Management™, with
more than 3,500 brands globally using our software to enable effective
campaign and experience tracking. Claravine allows digital teams to
consistently create and validate tracking, providing the data clarity
needed to deliver the experiences that best drive conversion across each
digital touchpoint. For more information, visit www.claravine.com.

Contacts

Point PR
Staley White
staleywhitepr@gmail.com
801-885-3696
Or
Claravine
Matthew
Nelson
mnelson@claravine.com
385-429-2453