good2grow® Introduces Fortified Water Featuring PODZ™ New Collectable Character Tops at NACS Show 2018
October 3, 2018
New character tops represent the next generation of collectables from
the leaders in the licensed beverage segment
LAS VEGAS–(BUSINESS WIRE)–good2grow,
Atlanta-based better-for-you kids beverage brand, is doubling down on
its success with innovative character tops with the introduction of PODZ
collectable dome caps at NACS Show 2018 in Las Vegas October 7-10, 2018.
Available January 31, 2019 the new PODZ character tops will be featured
exclusively on good2grow’s 10-ounce Fortified Water bottles in two
kid-approved flavors: Orange Mango and Raspberry Lemonade.
The No. 1 kids beverage brand1 is leveraging the already
booming collectability trend of the toy industry. good2grow’s innovative
line of 3D character tops will expand beyond the current SippaTop™
character tops to engage the middle-childhood segment of 7-12 years old
who have potentially outgrown spill-proof tops. Contained in clear,
stackable domes, PODZ will launch with highly detailed characters from
DC Comics™, Marvel Comics™, Trolls™, Shopkinz™, My Little Pony™ and
Minions™, with more characters added throughout the year.
“As children age, it’s no surprise that their interests change. A
4-year-old’s favorite TV show or movie is not going to be the same as
their 7-year-old sibling,” says Gunnar Olson, president at good2grow.
“In that same sense, we listened to families who say their older
children are looking for things to collect, not for a character top to
play with.”
The recently launched good2grow Collectors Club – already 40,000+ strong
and growing – will allow club members to view the entire PODZ collection
online at good2collect.com.
Collectors Club members will also be able to enter their personal
collection to access exclusive content and earn prizes.
With nothing artificial, non-GMO, and BPA free, the fun-to-drink
Fortified Water promotes hydration and provides children with a good
source of Vitamin D and Calcium and helps reinforce good dietary habits.
For more information, stop by NACS booth #1729.
1Data dollar sales from IRI Total US – Conv L52, Refresh week
ending 8/12/18 and good2grow panel of parents with kids 2-5 based on the
question, “What’s your child’s favorite juice brand?”
About good2grow
Founded in 1997, good2grow® is a family-owned and -operated organization
that uses fun to teach kids to eat and drink healthier. good2grow offers
an innovative line of healthy children’s beverages featuring collectable
3D character tops that make nutritional products fun for kids to drink
and help parents reinforce good dietary habits. The company partners
with the hottest names in children’s entertainment to bring kids their
favorite characters from Disney™, Universal™, Hasbro™, Nickelodeon™,
Warner Bros™ and many more. The character tops are collectable,
reusable, dishwasher-safe, recyclable and BPA-free. good2grow is
available nationally at retailers including Target™, Walmart™, Kwik
Trip™, Walgreens™ and CVS™, For more information on the brand and
current character tops, visit good2grow.com.
Contacts
Kohnstamm Communications for good2grow
Kendall Johnson, 651-789-1267
Kendall@kohnstamm.com