MaritzCX Unveils Industry’s First Comprehensive Powersports Customer Study
October 4, 2018
New offering delivers current customer experience competitive
benchmarking and buyer behavior data from top OEMs including Motorcycle,
ATV, and UTV information
LEHI, Utah–(BUSINESS WIRE)–#CX–Powersports manufacturers and dealers now have access to the market’s
most comprehensive customer experience, benchmarking, and buyer behavior
study delivered by the market research industry’s most respected data
provider – MaritzCX.
For over 40 years, MaritzCX has been delivering this comparative data
set to the automotive industry and is now the world’s largest provider
of automotive research. Today, MaritzCX is bringing this unmatched
insight, expertise, and methodology to the powersports industry enabling
participating and subscribing OEM’s and dealers to begin realizing the
benefits of this comprehensive offering.
Here’s just some of what MaritzCX Powersports Customer Study offers:
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Comprehensive view into consumer buying trends, sentiment, customer
experience/satisfaction driver, and benchmarking - Highest and most thorough data in the industry
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One platform for dealers to manage multi-brand customer insight on one
platform – greater efficiency
The MaritzCX Powersports Study uniquely provides extensive insight to
OEMs and dealers who can purchase the offering as either a comprehensive
study or by three, individual modules: Customer Experience, Buyer
Behavior, and Benchmarking. The Powersports Study targets buyers/lessees
of current model year across all motorcycle segments as well as utility
and side-by-side ATVs with 40,000 anticipated customer sample.
“This type of comprehensive research offers a holistic picture into the
behavior among new motorcycle, ATV, and UTV buyers and that has never
been offered,” said Shawn St. Clair, senior director of syndicated
research at MaritzCX. “This in-depth data will be a game changer for
OEMs and dealers in a challenging powersports industry.”
The MaritzCX Powersports Syndicate can be managed through MaritzCX’s
global software platform where all question metric, demographic
dashboards, and reports seamlessly integrate and display data in one
place—all through a single login.
The Powersports Syndicate is currently available to OEM and dealer
subscribers at special pre-launch pricing, but will officially unveil at
AIMExpo 2018 in Vegas, October 11-14.
About MaritzCX
MaritzCX is customer experience (CX) management for big
business. High-value CX programs are critical for every organization. We
combine CX software, data and research science, deep vertical market
expertise, and managed program services to help accelerate client
success. CX programs that are most impactful drive the right kind of
actions throughout the company and support a strong business case.
MaritzCX seeks to partner with companies that insist on effective and
high-ROI CX. Our customers include global brands from the Automotive,
Financial Services, Travel & Hospitality, Consumer Technology, Telecom,
Retail, B2B, Energy and Utilities industries.
Contacts
Media:
Penna Powers for MaritzCX
Stephanie Miller
C:
801-209-8634
smiller@pennapowers.com