Tinyclues Sponsoring DMA & Then with AI-First Marketing Solution

At DMA & Then, Tinyclues will detail the results of their AI-first
targeting and campaign optimization solution with leading US educational
travel client, Road
Scholar.

NEW YORK & LONDON & PARIS–(BUSINESS WIRE)–#AI—Tinyclues,
provider of a leading artificial intelligence (AI)-first marketing
solution, announced today their sponsorship of DMA
& Then, taking place in Las Vegas, NV October 7-9th.

Tinyclues will be at booth #507, where they will showcase the solution
providing leading retailers and travel brands with an average of 49%
increase in campaign revenue as well as dramatic improvements in
customer engagement.

After opening their doors in North America in New York November 2017,
Tinyclues has already seen tremendous growth in the region.

At DMA & Then, digital marketers from thousands of businesses will have
an opportunity to gain insight into the positive results seen by Road
Scholar during their joint “Whitepaper Live” Session. Road Scholar’s
Evie Eich, Senior Manager of Circulation and Campaign Analytics, will be
presenting alongside Francois Laxalt, Senior Director of Product
Marketing for Tinyclues.

Road Scholar uses the Tinyclues solution to better target and plan their
marketing strategy, specifically when it comes to selecting targets for
the “journey” campaigns. “As a not-for-profit on a tight budget, we
believe our communication campaigns can be optimized using artificial
intelligence, helping us better target people at just the right time
with just the adventures they’ll want,” said Steve August, VP Market
Analytics at Road Scholar. “We have partnered with Tinyclues to be more
efficient, while improving our ability to send highly relevant email
communications to participants in a timely manner”.

At DMA, RoadScholar will share its best practices and impact on revenue
and engagement.

Using Tinyclues’ AI-First marketing platform, enterprise retailers can:

• Easily find among their customers the buyers in the days following a
  campaign
• Increase traffic and revenue online and in-store
• Optimize and orchestrate their omnichannel marketing plan
• Re-activate low-activity customers

Many more Tinyclues
success stories are available and more
information about the product can be requested here.

About Tinyclues

Tinyclues
is the leading AI-first Marketing Campaign Intelligence solution
enabling companies to maximize revenue and customer engagement through
intelligent campaign targeting and planning. Tinyclues’ solution uses
deep learning to identify future buyers for any offer, in the days
following a campaign. Companies
such as AccorHotels, Brandalley, Cdiscount, Charles Tyrwhitt, Clarins,
Club Med, Fnac Darty, Global Hotel Alliance, Lacoste, Manor, Road
Scholar, Thomas Cook, TUI, Vente-privee, and Vestiaire Collective are
using Tinyclues to optimize and orchestrate more than 600 million
messages per month across channels such as email, mobile push
notifications, direct mail, call centers and Facebook to generate
quantified and sustainable additional revenue. Tinyclues has been listed
as a Vendor
to Watch in Gartner’s 2017 Magic Quadrant for Digital Marketing
Analytics and as a Cool Vendor in Gartner’s 2018 Cool
Vendor in Multichannel Marketing report.

For more information, visit http://www.tinyclues.com
Twitter:
@tinyclues

Contacts

Tinyclues
Caroline Tailleferd, Tel: +33 6 11 64 87 37
E-mail: caroline.tailleferd@tinyclues.com