P97 Launches Digital Offer Network Connecting CPGs with Convenience and Fuel Retail Consumers
October 9, 2018
CPGs increase product sales with highly targeted digital offers
delivered via merchant apps
HOUSTON–(BUSINESS WIRE)–P97
Networks Inc, the leader in cloud-based mobile commerce, in-vehicle
payments, and digital marketing solutions, today announced the launch of
the P97 Digital Offer Network. Consumer packaged goods (CPG) companies
can develop direct-to-consumer relationships, increasing product sales
with offers delivered to convenience and fuel retailer consumer apps.
Consumers get the right product offer at the right time while merchants
deliver curated offers that increase consumer brand loyalty.
“We’ve recently added tobacco offers to our app, leveraging in part the
P97 PetroZone® platform’s ability to target offers and facilitate
payments with ease,” says Kevin Smartt, CEO of Kwik Chek. “CPGs have
always had an arm’s-length relationship with convenience customers. We
are eager to help them leverage our mobile connection with consumers.
Together, we can increase basket sizes and drive more frequent purchases
with tailored commerce experiences.”
The P97 Digital Offer Network runs on the P97 PetroZone platform – a
cloud-based mobile commerce and digital marketing solution for
convenience and fuel retailers, CPGs, quick-serve restaurants, and other
merchants. CPGs can set up offers in the Digital Offer Network portal,
designating target audiences, trigger-based delivery, and other
criteria. With the P97 platform, CPGs gain access to thousands of retail
locations for offer promotion.
Merchants can choose from the variety of CPG offers, selecting the ones
that will drive optimal consumer responses. Based on purchase history,
consumer preferences, location, and more, P97 presents the offer via its
omni-channel messaging capabilities. Consumers simply redeem the offer
and pay for their product by scanning a QR code either in the store or
during curbside delivery. P97 manages all payment and settlement
activity.
“We are excited to introduce the P97 Digital Offer Network to CPGs and
merchants,” says Don Frieden, president and CEO of P97 Networks. “CPGs
are eager for new revenue models, and mobile commerce within the
convenience industry represents one of the largest market opportunities
for them. With an automated, end-to-end offer process and significant
market reach, P97 gives CPGs a new sales channel, merchants a more loyal
customer base, and consumers a personalized shopping experience.”
P97 will showcase its solutions including Digital Offer Network at NACS
Show 2018 in Las Vegas, Nevada on October 8-10 (booth 6322).
About P97
P97
Networks provides secure, cloud-based mobile commerce, in-vehicle
payments, and digital marketing solutions for the convenience retail,
fuel, and vehicle manufacturing industries under the brand name
PetroZone®. P97’s mCommerce solutions enhance the ability to attract and
retain customers by securely connecting millions of individual mobile
phones and connected cars with merchants using identity,
geolocation-based software that creates a unique mobile consumer
experience. For more information follow us on Twitter @p97networks or
visit www.p97.com.
Contacts
P97 Networks, Inc.
Joanie Ferguson, 713-588-4220
Joanie.ferguson@p97.com