Newly Rebranded Numerator to Exhibit at Groceryshop Booth #300
October 23, 2018
Numerator (Formerly Market Track and InfoScout) Featuring Unified
Omnichannel Marketing, Merchandising, and Sales Solutions at Groceryshop
October 28-31, 2018, Las Vegas
CHICAGO–(BUSINESS WIRE)–Numerator,
a market intelligence firm that brings together omnichannel marketing,
merchandising and sales data to make pursuing new possibilities simple
for brands, retailers and agencies, announced its first industry
exhibition event at Groceryshop
in Las Vegas from October 28-31, 2018. Numerator will be exhibiting at
booth number 300.
Numerator executives will be attending Groceryshop to discuss the how
the integration of former companies Market Track and InfoScout will
provide unprecedented visibility into and understanding of the
omnichannel marketplace. The Numerator executive team is available for
interview at Groceryshop. Please contact The Pollack PR Marketing Group
at 310-556-4443 to schedule a briefing.
Numerator uniquely links what people buy to the reasons and influencers
behind their purchases, combining the power of the InfoScout OmniPanel,
which has captured over 500 million brick-and-mortar and e-commerce
purchase receipts, and the advertising, promotion, ecommerce, pricing
and digital shelf messaging that influence the path to purchase.
Numerator serves over 2,200 clients and captures fifteen times more
shopping trips annually than legacy panels, along with over $90 billion
in measured annual ad spending, trade promotions from 445 retailers and
pricing for over 80 million online product listings daily.
“We’re excited to put the power of Numerator on display at Groceryshop,”
said Dennis Moore, CEO of Numerator. “The industries we serve are
undergoing dynamic change, and we are excited to reveal how our new
combined company will help our clients grow their top line in an
omnichannel world.”
About Numerator
Numerator is a market intelligence firm that brings together omnichannel
marketing, merchandising and sales data to make pursuing new
possibilities simple for brand, retail and agency clients. Owned by
Vista Equity Partners, Numerator is the only company in the marketplace
to connect omnichannel purchase data (powered by the InfoScout
OmniPanel) and comprehensive path data to deliver an unmatched view of
the consumer shopping and purchase experience. Numerator is proud to be
the primary source of real-time, omnichannel behavioral insights for
industry leaders such as Unilever, Red Bull, PepsiCo, Anheuser-Busch
InBev, Kroger, Leo Burnett, and Samsung. Find out more at www.numerator.com.
Contacts
Stefan Pollack/Brittney Dicker
The Pollack PR Marketing Group
(310)
556-4443
spollack@ppmgcorp.com
bdicker@ppmgcorp.com