Orion Empowers ‘Forgotten’ Brokerages With Outsourced Asset Management and End-to-End Enterprise Offering

Powered by parent-company NorthStar’s newest subsidiary, FTJ
FundChoice, the offering provides the industry with a new option for an
outsourced portfolio management experience

OMAHA, Neb.–(BUSINESS WIRE)–#advisors—Orion
Advisor Services, LLC (“Orion”), the premier portfolio management
solution provider for registered investment advisors, today announces at
the T3 Enterprise Conference the expansion of its investment management
capabilities with the availability of Orion Enterprise, a joint offering
developed with NorthStar’s newest subsidiary FTJ
FundChoice, LLC, a leading turnkey asset management platform that
offers the proprietary multi-strategy investment process, Market
Movement Strategies (MMS).

Designed to support the unique portfolio management technology and
managed account needs of broker-dealers and RIAs of all sizes, the
expanded offering aligns with Orion’s strategy to provide a continuum of
self-directed to turnkey asset management solutions.

“There is a segment of the market—70-75% of broker-dealers as well as
many RIAs—currently underserved by the big technology players who seem
to be focused on serving the needs of only the largest firms in the
space,” said Eric Clarke, founder and CEO of Orion. Packaged with the
complete power of Orion’s portfolio accounting capabilities, the
enterprise offering provides technology and service solutions to support
the full scope of portfolio management needs within a single platform.

Clarke continued, “Since NorthStar’s acquisition of FTJ FundChoice, a
long-time integration partner and client of Orion, we have worked to
deepen the connection between our platforms to empower these forgotten
firms—and any others ready for the kind of streamlined service
experience they deserve—with the full range of in- and outsourced
investment management options, all within their Orion portfolio
management technology.”

Available alongside Orion’s tools for portfolio optimization, trading
and rebalancing, and model sharing, Orion Enterprise includes access to
FTJ FundChoice’s selective list of leading, third-party investment
strategists and due diligence workflow to represent the most turnkey of
the investment management options offered. The complementary suite of
solutions now includes:

• Eclipse
  – A next-generation trading and rebalancing solution integrated
  directly into the Orion Connect platform.
• ASTRO
  – Powerful portfolio rebalancing solution, providing the ability to
  automatically create portfolios that address client-specific issues
  like legacy holdings, ESG concerns, and tax considerations.
• Communities
  – A peer-to-peer model marketplace that enables advisors to easily
  offer a wide variety of investment choices and compete with digital
  advice solutions on price and rebalancing functionality.
• Managed
  Accounts Platform – Access to third-party strategists,
  best-in-class investment models, including custom management
  portfolios from CLS Investments, LLC and integrated due-diligence and
  oversight.

“Advisors crave control,” said Dean Cook, CEO of FTJ FundChoice. “As
more mid-size and regional broker-dealers look to begin the transition
to fee-based business models, providing a seamless experience that pairs
Orion’s powerful trading and back-office technology with our
open-architecture TAMP and oversight architecture, lowers the barrier to
entry many of these firms and their advisors and teams face.”

Advisors aren’t the only ones who will benefit from the flexibility and
choice provided by Orion Enterprise. The platform also offers firm
executives and home office staff the ability to define advanced platform
configuration options, set global and advisor-specific permission
settings, and manage available templates and models to reflect their
firm’s goals.

“We’re working hard to help our clients experience the power of a
platform built to reflect the expectations they’ve set for the
experience their advisors and clients enjoy as part of their
relationship,” Clarke said. “Through this process of consultative
customization, we help each firm implement best practices customized to
enhance their unique value proposition.”

In addition to access to technology and independent strategist-directed
portfolios, Orion Enterprise users will also have access to ongoing
education and practice management resources delivered by a newly
established team of specialists working across organizations to ensure a
consistent and reliable implementation, training, and service
experience. Opportunities will include onsite and online meetings for
onboarding best practices; investment management coaching and support;
regular education and content on topics of most interest; and access to
Ascent, Orion’s learner-led online training platform.

“We see our implementation and ongoing support model as a major
differentiator for Orion Enterprise,” Clarke said. “Because Orion and
FTJ FundChoice have been such close partners, our clients don’t have to
worry about a disjointed post-sale experience that is often the result
when working with firms involved in a lot of M&A activity.”

To learn more about Orion’s continuum of services for firms, sign
up for a webinar here or contact
us here.

Contacts

Orion Advisor Services, LLC
Contact at T3 in Las Vegas
Kelly
Forst, 201-669-1235
kelly@gregoryfca.com
or
Jimmy
Moock, 610-228-2125
jimmy@gregoryfca.com
orion@gregoryfca.com