Precima and Win Weber & Associates Partner to Provide Shopper-Centric Services to Retailers and CPG Marketers
October 29, 2018
LAS VEGAS–(BUSINESS WIRE)–Precima, a global retail strategy, analytics and software company that
provides data-driven solutions to retailers, is pleased to announce its
new strategic alliance with Winston Weber & Associates (WWA), an
original architect of category management and the leader in
shopper-centric retail consulting, to bring their collective
shopper-centric approach to market.
WWA and Precima have complementary capabilities that, when combined,
provide retailers with a comprehensive approach to truly become customer
focused. The two companies plan to transform their clients into
shopper-centric leaders focused on sustainable and differentiated growth
in the food, drug and mass retail segments.
Precima is the industry leader at providing analytics,
enterprise-strength software-as-a-service, cloud based solutions and
consulting support to enable retailers to more effectively understand
and satisfy shopper needs through strategic price, promotion,
assortment, space and personalized marketing decisions. Precima’s
solutions put insights at the fingertips of decision-makers, helping to
transform them into customer-first industry leaders.
“Precima and WWA share a perspective on maximizing retailer success by
taking a holistic view of the shopper-centric approach,” said Steve
Hasen, Assistant Vice President of Business Development at Precima. “We
consider redesigning their strategic direction, their organization
structures, their business processes, the roles and responsibilities of
their people, their approach to decision making and the systems and
tools required to deliver on the full promise of customer centricity.”
WWA has worked with companies in nearly every retail channel, sales
model and distribution mode, providing strategic planning, organization
restructuring, strategic retailer/supplier collaboration, trade
promotion optimization, brand marketing shopper insights/marketing and
category management. The WWA Shopper-Centric Retailing business model,
and its core customer solutions planning approach, provides the template
for migrating a retailer’s organization to become customer focused and
provides complete implementation and change management support to enable
a retailer to successfully manage the transition.
“Precima adds an important dimension to our new Shopper-Centric
Retailing business model with their total store analytics capability.
When combined, we provide a comprehensive approach that enables
retailers to become truly shopper-centric. Precima’s technology applies
deep analytics to optimize the outcomes and deliver actionable insights
to the points in the organization where they will have the greatest
impact,” said Win Weber, Chairman, CEO and Founder of WWA.
About Precima
Precima is a global retail strategy and analytics company that provides
data-driven solutions to retailers. By leveraging our deep analytics and
machine learning, our cloud-based software solutions and extensive
retail consulting expertise, we help retailers strategically allocate
merchandising and marketing resources to deliver on the promise of
customer-centricity. Leveraging deep analytics expertise, Precima helps
organizations improve their competitive position across all facets of
planning and operations from pricing optimization, promotional planning,
assortment optimization, targeted marketing, and supplier collaboration.
Precima’s head office is located in Toronto, Canada, with global offices
in Den Bosch, the Netherlands, Chicago, USA, and London, UK. www.precima.com.
About Winston Weber & Associates
Winston Weber & Associates (WWA) was founded in 1985. Our goal has
always been to have a global perspective and provide leadership thinking
with practical, implementable solutions. Our senior consultants average
over 30 years of business experience in general management, retail
management, sales management, brand management and supply chain
management in the consumer products industry. Our client experience
includes retailers, consumer products companies and B2B companies
ranging from $100 million to over $70 billion in sales, including
national and multi-national corporations in over fifteen countries. We
have a worldwide reputation as one of the original architects of
category management and we are also highly regarded for our ability to
translate our in-depth understanding of retailer and consumer products
manufacturer dynamics into highly productive, performance based
collaborative relationship strategies and plans. We are also recognized
as leading the retail industry in its transformation to the new beyond
category management Shopper-Centric Retailing business model. http://winstonweber.com/
Contacts
Ron Margulis
RAM Communications
(o) 1.908.272.3930
(m)
1.908.337.0020
ron@rampr.com