New Cooper® SEVERE Series™ MSD Truck and Bus Radial Tire is Designed for Mixed Service Use
October 30, 2018
FINDLAY, Ohio–(BUSINESS WIRE)–Cooper Tire has expanded its Cooper® SEVERE Series™
truck and bus radial (TBR) tire line with the introduction of the new
Cooper SEVERE Series Mixed Service Drive or MSD, a
premium drive tire for demanding mixed service applications. A deep
32/32nds tire, the Cooper SEVERE Series MSD is designed to handle the
toughest off-road conditions, while delivering long, even wear that
fleets require on the road.
“The new Cooper SEVERE Series MSD is engineered to withstand the heavy
scrub and cut and chip environments required of off-highway tires,” said
Gary Schroeder, Executive Director of Cooper’s Global Truck and Bus Tire
Business. “The Cooper SEVERE Series MSD and all Cooper TBR tires provide
performance that helps reduce fleets’ tire operating costs.”
Triangular tie-bars in the outside shoulder help to promote traction
throughout the life of the Cooper SEVERE Series MSD, while also
mitigating heel-toe wear. Designed to reduce total cost of ownership,
the highly engineered, durable casing includes stone ejectors to ensure
multiple retreads beyond the original tread life. Key features and
benefits of the new Cooper SEVERE Series MSD include:
-
Chip Guard Technology: Proprietary compounds and tread designs
engineered to meet the harsh performance requirements in mixed service
applications. -
32/32nds Deep Tread Depth: With a full inch of tread depth, the
MSD provides extended tread life in both on- and off-road applications. -
Triangular Tie-Bars: Triangular tie-bars in the outside
shoulder minimize heel-toe wear, while also providing traction
throughout the life of the tire. -
Stone Ejectors: Stone ejectors within the lateral grooves of
the tread help to preserve the casing to ensure multiple retreads.
The Cooper SEVERE Series MSD is offered in two sizes, 11R22.5 (LRH) and
11R24.5 (LRH), which are available for shipment beginning Nov. 1. The
tire can be seen in Cooper’s booth #43019 at the Specialty Equipment
Market Association (SEMA) show in Las Vegas today through Nov. 2.
About Cooper® Brand TBR Tires
Cooper® brand TBR tires are designed to deliver quality and
value. Cooper commercial PRO Series™ tires are built
with proprietary compounds and tread designs that provide a balance of
fuel efficiency and long miles to removal, while WORK Series™
tires balance fuel efficiency and tread life with scrub resistant
properties. The SEVERE Series™ is engineered for the most
demanding applications, with tires built to withstand heavy scrub and
cut/chip environments. All Cooper brand TBR tires have a full width,
four steel belt package to provide the casing integrity needed to handle
multiple retreads. For more information on Cooper TBR tires, visit www.coopertrucktires.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car, light truck, medium truck,
motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio,
with manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire
or www.twitter.com/coopertire.
Contacts
Cooper Tire
Blair Hefty, 972-588-2000
bhefty@coynepr.com
or
Megan
James, 419-424-4251
majames@coopertire.com