The Latin Recording Academy® and Univision Announce Sponsors for the 19th Annual Latin GRAMMY Awards®
November 2, 2018
Leading International Brands Team Up to Celebrate The Biggest
Night in Latin Music®
MIAMI–(BUSINESS WIRE)–The
Latin Recording Academy® and Univision
Communications Inc. have today announced the official sponsors of the 19th
Annual Latin GRAMMY Awards®. The event
will connect leading international brands through innovative programs
and campaigns with Latin music fans, across platforms as well as through
several on-site experiential activations. The 19th Annual Latin
GRAMMY Awards will broadcast live from the MGM Grand Garden Arena
in Las Vegas on Thursday, Nov. 15, from 8–11
p.m. ET/PT (7 p.m. Central) on Univision.
“We are grateful for the continued support of some of our long-time
partners, and thrilled to be working with new, blue chip, globally
recognized brands this year, who understand the value of engaging with
fans live and across platforms,” said Gabriel Abaroa Jr.,
President/CEO of The Latin Recording Academy. “This support allows us to
continue to elevate the stature of Latin music internationally, and to
make positive inroads in our overall mission of providing opportunities
and a worldwide platform for emerging and already established Latin
artists to be recognized for their talents.”
North American sponsors include: Buchanan’s Scotch Whisky (spirits),
Bulova (timepieces & jewelry), Estrella Jalisco
(Beer), Google (hardware, smartphone) L’Oréal Paris (cosmetics),
Las Vegas (host city), McDonald’s (quick service
restaurant), Nissan (automotive), Pepsi (non-alcoholic
beverage), and Walmart (retail). In Latin America, Mastercard (payment
services) is a pan-regional sponsor.
“Each year, thanks to our partners, we are able to the raise bar and
find new and exciting ways to engage our audience during Latin music’s
biggest night of the year,” said Steve Mandala, President of
Advertising Sales and Marketing at Univision. “As the nation’s Home of
Latin Music, we are excited to connect our clients to passionate music
fans through programs designed to reach them across Univision’s
extensive media and social platforms, as well as to provide exclusive
experiences during the star-studded event.”
Last year, the Latin GRAMMYs™ reached 8.0 million Total Viewers 2+, who
tuned-in to all or part of the three-hour live broadcast on the
Univision network. Nearly 90% of Latin GRAMMYs™ audience tuned in live
and 95% watched the ads, higher than any of the Top-5 English-language
award shows during the 2017/18 season.
Returning for the fifth year, Buchanan’s
Scotch Whisky will feature its Casa Buchanan’s pop-up experience, where
celebrities, media, and invited guests will celebrate whisky
craftsmanship, culture and true Latin greatness. Buchanan’s will gift
Latin GRAMMY presenters, performers, and VIPs in the Backstage Talent
Gift Lounge, and will be providing specialty cocktails during the Latin
GRAMMY Awards to the night’s winners and guests. Best New Artist
nominees will also be honored with a private Buchanan’s cocktail
reception to toast the great achievement.
For its third year in a row, Bulova
will sponsor all of Latin GRAMMY Week and be part of an
exclusive ceremony for this year’s Best New Artist nominees during the
red carpet of the 2018 Latin Recording Academy Person of the Year gala.
Bulova will also have exclusive presence during the Latin GRAMMY Awards
show with an on-site digital countdown clock inspired by this year’s
Special Edition Latin GRAMMY timepiece.
Returning for the second year as official beer sponsor, Estrella
Jalisco will bring the taste of true authentic Mexican
cerveza and their #LookForTheStar campaign to Las Vegas for guests to
enjoy during Latin GRAMMY Week across the 2018 Latin Recording Academy
Person of the Year gala, 19th Annual Latin GRAMMY Awards, and the
Official Latin GRAMMY® After-Party.
First time sponsor, Google
Pixel 3, will take over the red carpet with a Fashion Position
capturing the best looks of the night powered by the latest Google Pixel
3 smartphone. Additionally, as part of the Noche de Estrella pre-show
for the Latin GRAMMY Awards, Google will present a red carpet
performance in anticipation of The Biggest Night in Latin Music®.
As a leading cosmetics brand L’Oréal
Paris has celebrated and
fueled women’s intrinsic worth, and returns for the seventh year as a
sponsor of the 2018 Latin Recording Academy Person of the Year gala,
19th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY
After-Party.
For the eleventh year, Las
Vegas returns as the official host city, sponsoring star-studded
events, including the 2018 Latin Recording Academy Person of the Year
gala, the 19th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY
After-Party.
Also for the eleventh consecutive year, McDonald’s
continues its commitment to celebrating Hispanic culture and
heritage through its support of Latin music. This year, the industry
leader will have presence at the 2018 Latin Recording Academy Person of
the Year gala, the 19th Annual Latin GRAMMY Awards, and the Official
Latin GRAMMY® After-Party. As part of their support,
McDonald’s will offer a unique photo booth experience at the MGM Grand
Garden Arena for attendees of the Latin GRAMMY Awards.
Additionally, as a third time partner in Latin America, Mastercard
will continue its alliance with The Latin Recording Academy as an
official sponsor of the 19th Annual Latin GRAMMY Awards. Dedicated to
providing cardholders with Priceless experiences, Mastercard will offer
them a once-in-a-lifetime trip to see their favorite artists and enjoy
The Biggest Night in Latin Music.
As the official automotive sponsor for the fourth year, Nissan
will feature the 2019 Nissan Altima and Nissan’s Intelligent Mobility
products by engaging consumers with a VIP experience to the 19th Annual
Latin GRAMMY Awards through a dedicated sweepstakes, providing Latin
music fans with unexpected access to their biggest passion points. In
addition, as part of this partnership, they will team up with a Latin
GRAMMY® nominee who will arrive to Las Vegas in style in a
Nissan Altima for the 19th Annual Latin GRAMMY Awards with Univision
documenting their journey to Sin City days before in a custom :30
vignette airing during commercial time.
With a rich history and passion for music, Pepsi®
returns as a sponsor the Latin GRAMMY Awards with its “Tu Voz, Tu Sabor”
campaign celebrating artists present and future. The campaign will come
to life first at the 2018 Latin Recording Academy Person of the Year
gala, through partnerships with emerging and established artists
developing custom content highlighting their personal musical journeys
and inspirations, and through a partnership with the Latin GRAMMY
Cultural Foundation®, providing Tuition Assistance Scholarship grants to
four aspiring artists. The brand is also creating a Pepsi Lounge and
capturing 180-degree time-stop videos for social.
Finally, Walmart
returns as the official retail partner of the 19th Annual Latin GRAMMY
Awards. To kick-off a season full of celebrations, Walmart and Univision
have partnered to deliver more ways to go bigger and shop smarter by
bringing the “Centro de Regalos,” (Walmart Gifting HQ) to life in Las
Vegas.
During the week, content will be created from the “Centro de
Regalos,” featuring artists’ top five recommended gifts for the holiday
season.
For additional exclusive news and coverage of the 19th Annual Latin
GRAMMY Awards, visit LatinGRAMMY.com
and Univision.com.
About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based
organization comprised of Spanish- and Portuguese-speaking recording
artists, musicians, songwriters, producers, and other creative and
technical recording professionals. The organization is dedicated to
improving the quality of life and cultural condition for Latin music and
its makers. In addition to producing the Latin GRAMMY Awards to honor
excellence in the recorded arts and sciences, The Latin Recording
Academy provides educational and outreach programs for the Latin music
community. For more information about The Latin Recording Academy,
please visit LatinGRAMMY.com. For breaking news and exclusive content,
follow @LatinGRAMMYs on
Twitter, “like” Latin GRAMMYsTM on
Facebook and join the Latin GRAMMYs’ social communities on
Foursquare,
Google+,
Instagram,
Pinterest,
Tumblr, and
YouTube.
About Univision Communications Inc.
Univision Communications Inc. is the leading media company serving
Hispanic America. The Company, a chief content creator in the U.S.,
includes Univision Network, one of the top networks in the U.S.
regardless of language and the most-watched Spanish-language broadcast
television network in the country, available in approximately 88% of
U.S. Hispanic television households; UniMás, a leading Spanish-language
broadcast television network available in approximately 82% of U.S.
Hispanic television households; Univision Cable Networks, including
Galavisión, the most-watched U.S. Spanish-language entertainment cable
network, as well as UDN (Univision Deportes Network), the most-watched
U.S. Spanish-language sports cable network, Univision telenovelas, a
24-hour Spanish-language cable network dedicated to telenovelas, ForoTV,
a 24-hour Spanish-language cable network dedicated to international
news, and an additional suite of cable offerings – De Película, De
Película Clásico, Bandamax, Ritmoson and Telehit; an investment in El
Rey Network, a general entertainment English-language cable network;
Univision Local Media, which owns and/or operates 63 television stations
and 58 radio stations in major U.S. Hispanic markets and Puerto Rico;
Univision Now, a direct-to-consumer, on demand and live streaming
subscription service; Univision.com,
the most-visited Spanish-language website among U.S. Hispanics; and
Uforia, a music application featuring multimedia music content. The
Company also includes assets that serve young, diverse audiences. This
includes news and lifestyle English-language cable network FUSION TV and
a collection of leading digital brands that span a range of categories:
technology (Gizmodo), sports (Deadspin), lifestyle (Lifehacker), modern
women’s interests (Jezebel), news and politics (Splinter), African
American news and culture (The Root), gaming (Kotaku), Environment
(Earther), and car culture (Jalopnik). Additionally, Univision has
ownership in comedy and news satire brands The Onion, Clickhole, The
A.V. Club and The Takeout. Headquartered in New York City, Univision has
content creation facilities and sales offices in major cities throughout
the United States. For more information, please visit corporate.univision.com.
Contacts
The Latin Recording Academy:
Iveliesse Malavé
Iveliesse.malave@grammy.com
305.576.0036
or
Univision:
Julissa
Bonfante
jbonfante@univision.net
305.894.8635
or
The
Lippin Group (NY)
Matt Biscuiti
matt@lippingroup.com
212.
986.7080