Collective Medical Appoints Kat McDavitt as Chief Marketing Officer

McDavitt to position the Collective care collaboration network to
enable strategic and rapid growth across all points of care

SALT LAKE CITY–(BUSINESS WIRE)–#HIE—Collective
Medical, delivering the nation’s most effective network for care
collaboration, today announced the appointment of Kat McDavitt as chief
marketing officer. In this role, McDavitt is responsible for positioning
the company to facilitate the rapid growth of the Collective Network™
across all points of care by raising awareness among care givers of how
the Collective platform enables them to collaborate more effectively to
care for the most vulnerable members of their communities.

McDavitt has consulted with more than 70 healthcare technology companies
on marketing, communications, and corporate strategy. Her experience
positioning healthcare companies ranges across small angel-funded
start-ups to multi-vertical public corporations. As chief marketing
officer, McDavitt will lead Collective’s positioning and demonstrate the
value of its network across all points of care—enabling the rapid
nationwide adoption of the Collective Platform™.

McDavitt joins Collective from Innsena
Communications, a boutique integrated communications agency she
founded and led to exclusively serve the healthcare technology sector.
Prior to running Innsena, she spent more than seven years with Dodge
Communications, now known as MERGE
Atlanta, where she served as vice president leading the agency’s
strategic services division. As vice president of strategic services,
McDavitt handled corporate strategy and positioning, regulatory and
government affairs, and high-profile media and analyst relations
initiatives. She was embedded in several of the agency’s most notable
healthcare technology accounts including Change Healthcare, Surescripts,
NextGen Healthcare, and Kareo.

“Kat is unstoppable. She blends pattern recognition with unflappable
drive and true passion for her carefully-honed craft—to tell the story,”
says Chris Klomp, CEO of Collective Medical. “She takes what is
complicated and makes it approachable, highlights the human element and
then backs it up with hard data to convey truth, and most importantly,
never deviates from her own values and authenticity while giving voice
to those whose messages need to be shared. Kat’s work for Collective,
while with Innsena, was first rate. We feel grateful that she was
willing to take a chance on us to help tell our story as we seek to
connect care givers across the continuum so that they may more
effectively fulfill their common stewardship for the most vulnerable
members of our community.”

“It’s a rare opportunity to work with a company that’s truly changing
the lives of vulnerable patients at scale and across all points of
care,” says McDavitt. “It’s a privilege to tell the stories of so many
engaged physicians, SNFists, behavioral health clinicians, care managers
and others using Collective to solve some of the industry’s biggest
challenges—including reducing readmissions, mitigating the opioid
epidemic and addressing social determinants. I’m proud to be a part of
it.”

Collective Medical is endorsed as a best practice for emergency medicine
by the American College of Emergency Physicians. The company has been
recognized by Inc. Magazine and by the MountainWest Capital Network as
one of Utah’s fastest growing companies.

Learn more about Collective Medical’s impact at www.collectivemedical.com.

ABOUT COLLECTIVE MEDICAL

Collective Medical empowers care teams to improve patient outcomes by
closing the communication gaps that undermine patient care. With a
nationwide network engaged with every national health plan in the
country, hundreds of hospitals and health systems and tens of thousands
of providers, Collective Medical’s system-agnostic platform is trusted
by care teams to identify at-risk and complex patients and facilitate
actionable collaboration to make better care decisions and improve
outcomes. Based in Salt Lake City, Collective Medical is proven to
streamline transitions of care, improve coordination across diverse care
teams, and reduce medically unnecessary hospital admissions. Learn more
at www.collectivemedical.com
and Twitter,
Facebook,
and LinkedIn.

Contacts

Media:
For Collective Medical
Erin
Van Zomeren, 385-275-6606
erin.vanzomeren@collectivemedical.com