GES Expands Strategic Client Services and Strengthens Team with Addition of New Talent

LAS VEGAS–(BUSINESS WIRE)–#eventprofsGES,
a global full-service provider for live events, today announced its
expansion of strategic services for North American clients and
prospects. Event strategy based on in-depth data analytics and market
insights is critical to experiential marketing success and GES is
committed to helping clients continuously add value to their events.
GES’ approach to strategic services is focused on three areas:


  • Analytics & Insights: In-depth data analysis and expert
    knowledge on global industry trends for clients’ businesses and
    product/services sectors. These trends are identified through
    quantitative and qualitative analytics to form actionable insights
    resulting in informed strategic approaches for GES clients and
    prospects
  • Strategy: Driven by analytics & insights to increase brand
    engagement and to develop a strategic experiential approach to achieve
    clients’ desired business objectives
  • Creative: Best-in-class exhibit and event themes, engaging
    attendee journeys and a cohesive brand look, tone, and feel driven by
    strategy.

Along with new strategic services, GES is strengthening its team with
the addition of Arjun Chakravarti, as senior vice president of analytics
& insights solutions, Ben Olson as vice president of experiential
engagement, and Ann Marie Burke as director of experiential engagement.

Before joining GES, Chakravarti was assistant professor of management
and marketing at the IIT Stuart School of Business in Chicago, where his
research employed tools from psychology, economics and statistics
primarily toward the study of marketing strategy and managerial decision
making. He also served as managing director of Level 100, a boutique
innovation and analytics consulting firm that develops strategic
insights and technology adoption solutions for Fortune 2000 firms.
Chakravarti holds both an MBA and a Ph.D. from the University of Chicago
Booth School of Business in Behavioral Science, with an emphasis in
Management and Marketing Research. He reports to GES North American
President Jay Altizer.

“Arjun comes with a wealth of experience in combining data with
actionable market insights to provide the analytics that drive strategic
plans and deliver impactful experiences for clients,” said Altizer. “I
look forward to working closely with Arjun as we continue to partner
with our clients to develop unique, engaging and winning event
strategies powered by insights that lead to long-term business success.”

“Joining GES is a special opportunity for me because I have always seen
the company as a thought leader in experiential marketing. I look
forward to working with my talented colleagues to develop a unique
perspective on using data to shape market trends and develop strategic
roadmaps for both GES and our clients,” comments Chakravarti.

Ben Olson was most recently vice president, managing director of
Magnify, the creative agency at mg, where he led the marketing strategy,
digital, and 2D and 3D design teams. Olson has deep agency, creative and
experiential marketing experience and has collaborated with clients in a
variety of key industries to create and deliver a wide range of
immersive brand activations.

Ann Marie Burke joins from mg’s internal creative agency where she was
director of experiential strategy, leading the strategy team in the
development of integrated engagement and marketing solutions.

“We are thrilled to have Ben and Ann Marie join our talented team and
further enhance our strategic marketing and engagement capabilities,”
said GES Executive Vice President Vin Saia. “Ben and Ann Marie will
further strengthen GES’ ability to deliver integrated attendee
experiences across the pre, at and post-show spectrum, as well as
enhance our ability to develop and execute thematic direction, messaging
and content creation. Additionally, they will both play key roles in
bringing our immersive, experiential vision to life for our current and
future clients.”

By expanding its strategic service offerings, investing and
strengthening teams across the company, GES continues to increase value
to clients, accelerate revenue growth and propel the brand’s global
footprint.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider
for live events, producing corporate events, exhibitions, conferences,
congresses, exhibits and entertainment experiences. GES provides a wide
range of services, including official show services, audio visual,
cutting-edge creative and design, marketing and measurement services,
and event accommodations – all with an unrivaled global reach. GES
partners with leading shows brands, including Pfizer, Merck, Bell,
Spring Fair Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, and Canadian
International Auto Show. GES’ National Servicenter® has been recognized
with certification under the J.D. Power and Associates Certified Call
Center Program℠ for the 10th year in a row, and for the ninth year in a
row, Ad Age has named GES as one of the Nation’s Largest
Experiential/Event Marketing Agency Networks. For more information visit www.ges.com.

Contacts

GES
Detra Page
702.515.5627
dpage@ges.com

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