Febreze Joins with Jordin Sparks to Encourage Fitness Enthusiasts to #FebrezeYourGear and Ensure That Gym Odors Stay Where They Belong – at the Gym

With 84% Of Gym Goers Admitting To Running Errands Within Two Hours
Of Working Out, The New Campaign Educates Folks That If It’s Fabric,
Febreze It

CINCINNATI–(BUSINESS WIRE)–More and more Americans are getting serious about upping their fitness
but, because we’re busier than ever, we have to get creative to cram our
workout (along with everything else) into our day. In fact, 84% of gym
goers admit to running errands within two hours of working out*
– but we forget that the smells from our sweat sessions go where we go
long after we’ve left the locker room. For the millions who don’t have
time to immediately change and wash their gear after fitness activities,
Febreze is launching the #FebrezeYourGear campaign. The program
highlights that – from sneakers to sweatbands – if it’s fabric, Febreze
it. Simply spray Febreze Fabric Refresher on fitness gear**
to safely and effectively clean away workout odors and ensure that gym
stinks stay where they belong – at the gym!


As part of the #FebrezeYourGear campaign, Febreze just released its new
Activity Index*** that found the nation’s top 20 metropolitan areas with
the highest activity levels, including San Francisco, Seattle,
Minneapolis, Denver, Miami, Los Angeles and New York. To show folks in
these cities and across the country how easy – and essential – it is to
#FebrezeYourGear post-workout, Febreze has partnered with multi-platinum
recording artist, actress and fitness enthusiast, Jordin Sparks. As a
woman who wears many hats, Jordin knows a thing or two about being
time-crunched and cramming so many things into her day. And as a fitness
buff, she also knows about the odors that can linger on workout gear
long after you leave the gym floor.

“Becoming a mom has certainly made my health and wellness an even bigger
priority so I try my hardest to squeeze in a workout when I can,” said
Jordin Sparks. “With so many things to fit into not only my schedule but
also my family’s schedule, sometimes I don’t have the ability to change
my gear after I hit the gym or yoga. I love having the peace of mind
that Febreze Fabric Refresher will safely eliminate not only the post
workout stinks but also those everyday odors too, providing me and my
family with a safe, fresh smelling environment no matter where in the
world we are!”

To launch the #FebrezeYourGear campaign, Jordin joined Febreze to host a
special workout class at AKT fitness studio in New York City. Attendees
got to work up a sweat while Jordin shared her gym bag essentials
(including Febreze Fabric Refresher) as well as her go-to tips for
staying fit.

Not in New York City? Don’t sweat it. Consumers can go to designated
fitness studios in select active cities across the country to receive
free samples of Febreze Fabric Refresher (while supplies last).
Participating gyms include:

  • Wednesday, November 14: CruBox in Los Angeles (8453 Melrose Ave, West
    Hollywood, CA 90069)
  • Thursday, November 15: Orangetheory Fitness in Denver (450 E. 17th
    Ave., Unit 128 Denver, CO, 80203)
  • Thursday, November 15: CycleBar in Minneapolis (2927 Girard Ave S,
    Minneapolis, MN 55408)
  • Thursday, November 15: CycleBar in Atlanta (3280 Peachtree Rd NE #155,
    Atlanta, GA 30305)

“We are excited to launch the #FebrezeYourGear campaign alongside Jordin
Sparks and show consumers that the last thing they lift at the gym
should be a bottle of Febreze,” said Martin Hettich, Vice President Home
Care North America & Brand Franchise Leader Global Air Care at Procter &
Gamble. “We are also quite ‘pumped’ to hit the road and get Fabric
Refresher into the hands of gym goers in some of the most active cities
– but no matter where folks are located – Febreze Fabric Refresher has
them covered to clean away odors post-workout.”

Febreze Fabric Refresher with OdorClearTM Technology
eliminates odors in two simple ways. It seeks out tough odors and then
cleans them away by deactivating and replacing them with a light, fresh
scent. Post-workout, simply spray Febreze Fabric Refresher on your gym
clothing, sneakers and gear until completely damp to safely and
effectively clean away workout odors.

Fans can join in the conversation by using the hashtag #FebrezeYourGear
and by following Febreze on Facebook,
Instagram,
and Twitter.
Febreze Fabric Refresher is available at major retailers nationwide. For
more information on the Febreze family of products, please visit
Febreze.com.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air
with the launch of Febreze®, known today as the preeminent brand for
providing a fresh, clean scent and eliminating odors from fabrics and
the air.

Febreze® boasts a line of products with freshness capabilities that
range from ridding of pet odors and tackling sweat stink to decorating
the home with scent and freshening on the go. Febreze® continues to be
one of the fastest growing brands in P&G’s portfolio of household brands
and bring innovative products to market. Fresh air is an essential and
basic human right, and that the air we breathe can give us “fresh
starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit www.pg.com
for the latest news and information about P&G and its brands.

*Source: The Nielsen Company Fall 2015 On-Location Study.

** Spray Febreze Fabric Refresher on your gym clothing,
sneakers and gear until completely damp to safely and effectively clean
away workout odors

***The Febreze Activity Index was created by Wakefield Research (www.wakefieldresearch.com)
using publicly available data. Each of the 20 metropolitan areas
included in the study were assessed across five variables including:
physical activity; aerobic activity; the percentage of workers who
commute to work by biking or walking; the number of gyms per capita; and
the number of fitness instructors per 1,000 jobs. Data was collected
between September 27 and October 10, 2018.

Contacts

MEDIA:
Citizen Relations
Annie Russell, 949-809-6776
annie.russell@citizenrelations.com
or
For
Jordin Sparks
Victoria Valera
victoriavarela@varelamedia.com

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