West Coast Prime Meats Partners with Niman Ranch in S. CA and Las Vegas, NV

Sustainable agriculture leader and independent southern California
distributor to introduce Certified Humane® Choice and Prime beef for
restaurants and chefs across the Southwest

NORTHGLENN, Colo.–(BUSINESS WIRE)–#RaisedWithCare–Niman Ranch, the pioneering leader in natural, humanely and sustainably
raised beef, pork, and lamb, today announced a new partnership with West
Coast Prime Meats in Southern California. One of the largest independent
distributors in the Southwest, West Coast Prime Meats, will add Niman
Ranch Certified Humane® choice and prime beef for the first time to
their premium center of the plate product list. West Coast Prime
distributes to the finest restaurants, hotels, resorts, and country
clubs throughout southern California, Nevada, Arizona, and Hawaii.

Founded in 2001 by the original partners of the Claim Jumper Restaurant
chain, the company started buying meat directly from the packers,
portion cutting steaks, and distributing to the chain’s 47 locations. In
2010 the partners incorporated as West Coast Prime Meats and
transitioned from an internal business unit to a full-service protein
provider to the food service industry guaranteed to help customers
succeed. Through their restaurant experience, they have intimate
knowledge working with chefs on custom products, cuts and trims, custom
blends and special packaging and convenient delivery windows. The
experience, quality, and flexibility set West Coast Prime apart from the
broad line distributors.

Customers like Chef Travis Flood of Alexander’s Steakhouse, Chef Eric
Ernest at University of Southern California, Chef Hector Zamora at the
Hotel Avenue of The Arts, Chef Patrick at 1500 Ocean at Hotel del
Coronado, and Chef Alex Emery at La Valencia are just a few of the best
in the industry who have come to rely on West Coast Prime. Introducing
Niman Ranch high-quality meats with no antibiotics or hormones – ever,
will provide sustainable, top of the line upper Choice and Prime
product, along with dry-age beef, to elevate the center of the plate.
The West Coast Prime sales team and support staff are trained and
focused on the new products for chef-driven fine dining, in addition to
casual and fast casual and hotel restaurants known for the best tasting
products in the market.

“With more demand for responsibly sourced products, we are thrilled to
add Niman Ranch to our roster. We’ve already learned so much from their
network of farmers and ranchers. We hear so many more chefs starting to
ask important questions such as ‘How do we know the rancher is not
using antibiotics?’
and ‘What does it mean to be sustainable?’
said Nathan Bennett, president and chief financial officer of West Coast
Prime Meats, LLC. “We as a company are growing to know and understand
the true answers to these questions because of transparent partners like
Niman Ranch. It is now our job to educate and espouse the correct
information to our customers and chefs so responsible products and
sustainable practices, like those that Niman Ranch represent, can reach
the end consumer.”

“West Coast Prime came to us with a genuine interest in the high
standards and protocols our farmers and ranchers adhere to while
producing the finest tasting meat with no antibiotics or hormones ever.
That says a lot about our shared commitment to lead the industry,” said
Kay Cornelius, vice president of food service and retail. “We are
committed to servicing the best restaurants and chefs with sustainable
and humane beef, pork and lamb that in turn support our network of
independent family farmers and ranchers. We’re excited about the
opportunity to work with a like-minded partner and grow our presence in
these important markets.”

Niman Ranch is the largest farmer and rancher network in the Western
Hemisphere to be 100 percent third-party-certified under the Certified
Humane® program. Their community of more than 720 small, independent
U.S. family farmers and ranchers adhere to some of the strictest animal
welfare protocols in the industry. Niman Ranch products are all
sustainably raised without the use of antibiotics or hormones – ever.

With more than 40 years as an industry leader, Niman
Ranch
is a community of more than 720 independent family farmers
and ranchers who raise livestock traditionally, humanely and sustainably
to deliver the finest-tasting meat™. All Niman Ranch pork, beef, lamb
and prepared products are certified under the Certified Humane® program
and available nationwide at both food service and retail locations

Founded in 2010, West
Coast Prime Meats
is the leading independent foodservice
distributor in Southern California, Nevada, Arizona and Hawaii for
premium center-of-the-plate products. Our team of over 250 employees is
a collaboration of award-winning restaurant operators and professional
steak cutters with decades of experience. Our dedicated support staff
understand the chef and hospitality operator’s need for the best quality
products, consistently portioned, and reliably delivered.

Contacts

Media Contact: 773-746-7077
Kerri McClimen, Niman Ranch
kerri.mcclimen@nimanranch.com

Nathan Bennett
President and Chief Financial Officer
West
Coast Prime Meats, LLC
P: 714-255-8560; C: 949-735-4284
nathan.bennett@westcoastprimemeats.com

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