Redneck Riviera Whiskey Now Available in All Jewel-Osco Locations in Illinois

PORTLAND, Ore.–(BUSINESS WIRE)–$EAST #redneckriviera–Eastside Distilling, Inc. (NASDAQ: EAST) today announced that bottles of
the 750 ml Redneck Riviera Whiskey are available in all Jewel-Osco
locations throughout the state of Illinois. Additionally, selected
stores will also be carrying the Redneck Riviera ‘Git Down Kit,’ a
value-added pack (VAP) which includes a 750 ml bottle of Redneck Riviera
Whiskey and 2 bags of Redneck Riviera Beef Jerky, available in time for
the holiday season.

Jewel-Osco is the largest grocer in Illinois with 180 locations and a
subsidiary of Albertsons. Redneck Riviera Whiskey is a joint
collaboration between Eastside and John Rich, the multi-platinum
country-music artist and one-half of the award-winning duo Big & Rich.

To help support the rollout with Jewel-Osco, John Rich will be doing
bottle signings at the following Jewel-Osco locations:

  • December 15th from 11am-12:30pm (102 West Division Street, Chicago, IL
    60610)
  • December 15th from 1:30pm-3pm (1227 Naper Blvd., Naperville, IL 60540)

Robert Manfredonia, VP of National Accounts for Eastside Distilling,
said, “We are extremely excited to be working with the preeminent grocer
in the state of Illinois. Redneck Riviera Whiskey is currently available
in other Albertsons regional stores and our full rollout by their
Jewel-Osco subsidiary in Illinois is a testament to the success we have
had with Albertsons elsewhere. As we quickly expand distribution, the
Illinois market is an important part of the brand development.”

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey
smoothness and a subtle finish that consumers are sure to love. Redneck
Riviera Whiskey was crafted by the famed distilling team at Eastside,
headed up by Mel Heim and Travis Schoney. The team painstakingly
developed what Eastside and John Rich believe is a superb whiskey unlike
any other on the market, working over many months, with input from John
Rich and friends.

Launched in February 2018, Redneck Riviera Whiskey is now distributed in
Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida,
North Carolina, South Carolina, North Dakota, South Dakota, Oregon,
Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa,
Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado,
Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York,
New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine
and Arkansas.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates
America’s hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America’s ‘Work Hard, Play Hard’ brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Burnside Bourbon, West End American Whiskey, Goose
Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee
Rum and a distinctive line of fruit infused spirits. Eastside Distilling
is majority owner of Big Bottom Distilling (makers of The Ninety One
Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera
Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are
crafted from natural ingredients for quality and taste. Eastside’s
MotherLode Bottling subsidiary is one of the Northwest’s leading
independent spirit bottlers and ready-to-drink canners. For more
information visit: www.eastsidedistilling.com
or follow the company on Twitter
and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company’s products in the market; the Company’s success in obtaining new
customers; the Company’s success in product development; the Company’s
ability to execute its business model and strategic plans; the Company’s
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company’s
filings with the Securities and Exchange Commission (“SEC”), including
the financial statements and related information contained in the
Company’s Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.

Contacts

Company Contact:
Eastside Distilling
Steve Shum, CFO
971-888-4264
inquiries@eastsidedistilling.com

Investors:
Robert Blum, Joe Diaz or Joe Dorame
Lytham
Partners, LLC
(602) 889-9700
east@lythampartners.com

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