Ancestry Breaks November Sales Record

Cyber Monday Best-Seller on Amazon.com

LEHI, Utah & SAN FRANCISCO–(BUSINESS WIRE)–Ancestry today announced record-sales of AncestryDNA kits during the
month of November, including the “Turkey 5” period from Thanksgiving
through Cyber Monday. Sales were primarily driven by purchases made on
Ancestry.com as well as on Amazon
where AncestryDNA was the best-selling non-Amazon branded product on
Cyber Monday for the second year in row. Following this record setting
period, Ancestry has now sold more than 14 million DNA kits worldwide.

“The tremendous interest in AncestryDNA as the gift to give this holiday
season reinforces the great passion that people have for finding answers
to the very human questions of who they are and where they come from,”
said Margo Georgiadis, Chief Executive Officer, Ancestry. “We are
committed to providing our customers the most immersive and meaningful
discovery experiences by connecting the latest science and technology
with the largest collection of digitized historical records. At
Ancestry, we believe every person’s story matters and deserves to be
told and we are excited to help more people tell their stories during
the holiday season.”

Through Ancestry, 20 million members have connected to a deeper
family story, and it is the only company that combines multiple decades
of leadership and innovation in family history with the emerging field
of consumer genomics.

Ancestry is focused on continuous innovation and cutting-edge science to
provide the best historical content, products and services that make it
simpler and easier for our members to discover who they are and where
they’re from. Among the most recent Ancestry innovations are:

• AncestryDNA
  enhanced ethnicity algorithm which provides significantly more
  precise results and greater detailed regional information around the
  globe.
• AncestryDNA
  Traits feature, a new interactive experience that allows customers
  to discover traits and attributes influenced by their DNA.
• Enhanced Yearbook
  collection as Family History members can search more than 324,000
  U.S. yearbooks published from 1900 to 1990.

About Ancestry

Ancestry, the global leader in family history and consumer genomics,
harnesses the information found in family trees, historical records, and
DNA to help people gain a new level of understanding about their lives.
Ancestry has more than three million paying subscribers across its core
Ancestry websites with an extensive collection of over 10 billion
digitized historical records and has sold over 14 million AncestryDNA
kits to date. Since 1996, users have created over 100 million family
trees and 11 billion ancestor profiles on the Ancestry flagship site and
its affiliated international websites. Ancestry offers a suite of family
history products and services including AncestryDNA, Archives,
AncestryProGenealogists, Newspapers.com and
Fold3. AncestryDNA is owned and operated by Ancestry.com DNA,
LLC, a subsidiary of Ancestry.com Holdings
LLC.

Contacts

Gina Spatafore
mediarelations@ancestry.com