Wildflower Experience Returns in 2019 to Deliver the Ultimate Fitness and Lifestyle Experience
Registration is Open for World-Renowned Triathlon and Festival
Weekend, Taking Place May 3-5, 2019 at Lake San Antonio, California
New Events to Include Aquabike and Open Water Swim Races
DENVER–(BUSINESS WIRE)–Motiv Group, an active lifestyle, sports and entertainment company,
today unveiled the details for the Wildflower Experience 2019, the
one-of-a-kind triathlon and lifestyle experience. Entering its 36th
year, the star-studded line-up of professional and amateur triathletes
from around the globe will compete in the weekend long festival event at
Lake San Antonio in Central California from May 3-5, 2019. Known as the
“Woodstock of Triathlons,” the Wildflower Festival and camping
experience continues to attract thousands of participants each year.
Wildflower Experience is a three-day endurance festival celebrating
multisport, music, wellness and outdoor adventure. This year’s event
will feature three action-packed expo venues, a full schedule of
triathlon and running events, including two new race categories:
Aquabike and Open Water Swim. The weekend will also feature outdoor yoga
sessions, top-notch wellness clinics and lifestyle experiences,
including beer gardens, wine-tastings, food trucks and a variety of live
entertainment.
“We couldn’t be more excited for the Wildflower Experience 2019 to
kick-off,” said Sam Renouf, CEO Motiv Group. “This year’s event is
shaping up to be the biggest and most engaging yet. We want Wildflower
to be memorable for both the race participants as well as those coming
to enjoy the weekend’s festivities. We’ve spent a tremendous amount of
time planning and organizing best-in-class events for all attendees,
from live music and entertainment to a world-class race through one of
Central California’s most beautiful settings. So, whether you’re
planning on racing, cheering or kicking back, this year’s event will be
one to remember.”
Additionally, all-new aquatic events have been added to the legendary
race schedule. For the first time, Aquabike and Open Water Swim race
categories will now be offered to a full line-up of Wildflower triathlon
race distances. The USA’s fastest growing multisport discipline,
Aquabike combines long course swimming and biking and offers age group
athletes another way to cross the iconic Wildflower finish line. With
this new race category, athletes will mirror the world-famous Long
Course. Participants will complete the 1.2-mile swim and 56-mile hilly
bike course, rack their bikes then continue down the chute to the
finish. Also new this year, the 1.2-mile Open Water Swim race will be
available to athletes on Sunday in conjunction with the Olympic Distance
triathlon and Collegiate Championship.
“We are thrilled to continue to expand race opportunities for our
athletes,” said Colleen Bousman, Race Director. “The Aquabike format is
popular with athletes who want to experience the unique challenge of a
multi-sport endurance race without the 13.1-mile run. Wildflower
Experience is such an iconic event, but we also recognize that triathlon
is not the only way to experience swimming, biking and running. Our new
swim events will enable more athletes to participate in the classic
Wildflower Experience. Coupled with our stellar line-up of events, we’re
confident that this year’s event will be our biggest and most successful
yet.”
Guests can learn more and now register for the Wildflower Experience at www.wildflowerexperience.com.
Motiv is owned by Black Shamrock Partners, formerly Consumer Concept
Group, a Denver-based investment and operating company, focused on
launching, operating and investing in Experience Based Lifestyle Economy
brands in the consumer, lifestyle and event sectors.
About The Wildflower Experience
Beginning in 1983 at Lake San Antonio in Central California, The
Wildflower Triathlon is one of the most iconic races in the sport. Held
the first weekend in May, “The Woodstock of Triathlons,” is host to a
Long Course, Olympic, Sprint and Off-road Sprint distance events over
the 3-day endurance sports festival. The Wildflower Triathlon Experience
returns for 2019 on May 3-5th. Learn more at www.wildflowerexperience.com
About Motiv
Motiv is an active lifestyle and entertainment company focused on
delivering authentic and immersive live and digital experiences. Founded
in 2015, Motiv is headquartered in Denver, CO, with offices across the
country and Canada. With decades of experience in the sports and
entertainment events industry, the company is continually refining what
works while exploring unique partnerships and opportunities to further
enhance the consumer experience. The Motiv platform currently consists
of 25 triathlon and running events and digital properties with plans to
expand into several vertical industries in the outdoor lifestyle space.
A belief in better is the root of all motivation. That’s what Motiv is
all about. Learn more at www.motivrunning.com.
About Black Shamrock Partners
Black Shamrock Partners, formerly Consumer Concept Group, is an
innovative investment and operating company, focused on launching,
operating and investing in consumer, franchising and lifestyle brands.
They also invest opportunistically in private businesses, real estate
and alongside alternative investment managers. Black Shamrock Partners
is guided by a relentless focus on investing in tomorrow’s demands and
is managed by a group of officers with deep expertise in the restaurant,
lifestyle, entertainment and sports industries. Their investment
philosophy is rigorously centered on aligning interests and the virtues
of patient capital, allowing them to pursue growth plans and make
strategic decisions solely in the best interests of the companies in
which they invest.
Contacts
Media:
Wildflower Experience
Christy Fritts
christyf@tricalifornia.com
Black
Shamrock Partners
Jim Furrer
646-677-1808
BlackShamrock@icrinc.com
