Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers
New commerce products will provide Sovrn publishers more tools to
generate revenue from the content they create and consumers they reach
BOULDER, Colo. & SAN FRANCISCO–(BUSINESS WIRE)–Sovrn Holdings, Inc, a publisher-focused technology firm and
programmatic advertising exchange that services more than 25,000
websites, today announced the acquisition of San Francisco-based
VigLink. VigLink delivers revenue to publishers through content-driven
commerce products that capitalize on consumer interest and intent. This
acquisition complements the Sovrn suite of products and services,
offering content creators more revenue-generating tools.
The Sovrn acquisition of VigLink will create one of the largest and most
influential portfolios of publishers on the internet:
- More than 50,000 independent sites
- More than 250M daily active consumers in reach
- More than $1B in annual consumer purchase behavior
“VigLink was founded on the realization that the value publishers
deliver to audiences and advertisers is not adequately recognized.” said
Oliver Roup, Founder and CEO, VigLink. “In Sovrn we’ve found a partner
that shares our view that publishers deserve better, and with the right
tools they can do better. Together, we’ll be able to bring more
resources and more impact to that fight.”
“Sovrn and VigLink share a commitment to developing products and
services that help publishers do more, learn more, and earn more.
Publishers drive billions of dollars in purchasing behavior annually,
yet much of their revenue comes largely from advertising,” stated Walter
Knapp, CEO, Sovrn. “This acquisition brings another important and
fast-growing revenue stream to publishers of all shapes and sizes,
enabling them to capitalize on the consumer interest and intent they’ve
created. Furthermore, marketers will be able to reach the customers they
want at every step of the purchasing journey.”
Read
more about how the acquisition of VigLink commerce products will
benefit Sovrn publishers.
About Sovrn
Sovrn Holdings, Inc., provides products and services to publishers of
all sizes: from modern programmatic advertising to intelligent,
industry-leading viewability technology, as well as professional ad ops
services, flexible instant-pay financial solutions, and now commerce
products.
Sovrn has achieved the highest possible certifications in transparency
and anti-fraud metrics from TAG, JICWEBS, and the IAB, and helps tens of
thousands of independent publishers earn the revenue they deserve.
For more information, please visit https://www.sovrn.com
Contacts
Press:
Andy Evans, CMO
andy@sovrn.com
