Naming Rights to HyperX Esports Truck Unveiled in Time for CES 2019
Multiyear Agreement with Allied Esports for North America’s First Mobile
Esports Arena
FOUNTAIN VALLEY, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CES?src=hash” target=”_blank”gt;#CESlt;/agt;–In time for CES 2019, HyperX,
the gaming division of Kingston
Technology Company, Inc., and Allied Esports, a global esports
entertainment company, today announced a multiyear naming rights
agreement for North America’s first mobile esports arena, now named
HyperX Esports Truck. The truck, formally known as Esports Arena DRIVE,
made its debut during CES 2018 and will return to the event next month
at the Sands Convention Center to make its first 2019 appearance as
HyperX Esports Truck.
Expanding HyperX’s presence at gaming, entertainment, lifestyle and
music events around the country, the state-of-the-art, 80-foot,
18-wheel, 35-ton semi-trailer unfolds with a push of a button to reveal
a self-contained mobile arena featuring a competition stage with full
production facilities, a caster studio, social media center and VIP
lounge.
In November, HyperX announced the naming rights to HyperX Esports Arena
Las Vegas, and now with the mobile esports arena, the naming rights
relationship between HyperX and Allied Esports continues to grow.
“HyperX is pleased to continue our relationship with Allied Esports,”
said Daniel Kelley, director of corporate marketing, HyperX. “Having the
HyperX Esports Truck, and beyond, gives us even more opportunities to
reach gamers at tournaments, festivals and sports events in 2019.”
During CES 2019, HyperX
will be showing new products including gaming headsets, mice, keyboards,
RGB memory products, and its first HyperX USB microphone for streamers,
influencers and casters. HyperX will announce a new gaming headset
designed in collaboration with a Southern California headphone
manufacturer, featuring fully immersive audio capabilities. The
products will be demonstrated at The Venetian press suite and CES
Unveiled and Pepcom Digital Experience press events.
Beyond the electronics show, Las Vegas visitors on the strip can now
witness the newly revealed HyperX Esports Arena Las Vegas and the new
large signage installation on the Luxor Hotel. A time-lapse video of the
HyperX logo going up for the world to see from air and land can be
viewed here.
Inspired by the slogan “We’re All Gamers,” HyperX will also be debuting
an innovative advertising campaign featuring HyperX esports, traditional
sports and music ambassadors, incorporating their unique vision into the
campaign. This campaign is expected to be seen on broadcast, digital and
social channels in 2019.
|
HyperX CES events and activities: |
||||||
|
HyperX Meeting Suite: |
Jan. 7-10, 9 a.m. – 6 p.m., at The Venetian Hotel Tower, Suite 30-236 | |||||
|
CES Unveiled Media Event: |
Jan. 6, 5 – 8:30 p.m., Mandalay Bay, Shorelines Exhibit Hall (Press Event) |
|||||
|
Pepcom Digital Experience: |
Jan. 7, 7 – 10:30 p.m., Mirage Hotel Conference Center (Press Event) | |||||
|
CES Esports Panel: |
Daniel Kelley, director of corporate marketing, will provide |
|||||
| Jan. 8, 3:30 – 4:30 p.m., Aria Hotel, Tech South, Level 1, Joshua 9 | ||||||
|
HyperX Esports Truck: |
The full-size mobile gaming truck will be at the Sands Convention Center and people will have the opportunity to test drive HyperX gaming accessories. |
|||||
|
HyperX Esports Arena: |
The newly named HyperX Esports Arena will greet visitors arriving |
|||||
HyperX recently announced achieving the No.1 position in PC gaming
headset revenue in the U.S. for two years running, according to NPD.
HyperX continues to support and expand its influencer roster by recently
welcoming Post Malone, award-winning music superstar as the newest brand
ambassador to join the HyperX family. Sports celebrity brand ambassadors
include Gordan Hayward of the Boston Celtics, Joel Embiid of the
Philadelphia 76ers, Juju Smith-Shuster of the Pittsburg Steelers, Dele
Alli of the Premier League and World Cup player, and De’Aaron Fox of the
Sacramento Kings. Over 550 Esports players and gaming influencers are
included in HyperX roster of ambassadors.
About HyperX
HyperX is the gaming division of Kingston Technology Company, Inc., the
world’s largest independent memory manufacturer, with the goal of
providing gamers, PC builders, PC, console and mobile power users with
high-performance components. For 16 years, the HyperX mission has been
to develop gaming products for all types of gamers – high-speed memory,
solid state drives, headsets, keyboards, mice, charging accessories for
console players, USB flash drives, and mouse pads – to the gaming
community and beyond. The award-winning HyperX brand in known for
consistently delivering products that deliver superior comfort,
aesthetics, performance, and reliability. HyperX gear is the choice of
celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers
worldwide because it meets the most stringent product specifications and
is built with best-in-class components. HyperX has shipped over 60
million memory modules and 5 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how
HyperX products can enhance your console experience and boost
performance for both you and your PC, console or mobile device at
hyperxgaming.com. Whatever your skill level, whatever genres you play,
we embrace all gaming enthusiasts everywhere with our core belief —
We’re All Gamers.
Website: http://www.hyperxgaming.com/
Twitter:
https://twitter.com/HyperX
Instagram:
https://www.instagram.com/hyperx/
Facebook:
http://www.facebook.com/hyperxcommunity
YouTube:
https://www.youtube.com/user/kingstonhyperx
Editor’s Note: For additional information or executive
interviews, please contact Mark Tekunoff, Kingston Technology Company,
Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-2791(Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are registered
trademarks or trademarks of Kingston Technology Corporation in the U.S.
and/or other countries. All registered trademarks and trademarks are
property of their respective owners.
Contacts
Mark Tekunoff
HyperX
714-438-2791
mark_tekunoff@hyperxgaming.com
Brian Fisher
Allied Esports International
brian@esportsallied.com
Carla Mancebo
Walt & Company for HyperX
408-369-7200 x1049
cmancebo@walt.com
