PROBAR Announced as Official Energy Bar and Energy Chew Partner of U.S. Ski & Snowboard
December 19, 2018
SALT LAKE CITY–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/fueledbyPROBAR?src=hash” target=”_blank”gt;#fueledbyPROBARlt;/agt;–U.S.
Ski & Snowboard and PROBAR
announced their global partnership today, making PROBAR the official
Protein Bar, Nutrition Bar, Energy Bar, Energy Chew and Nut Butter of
U.S. Ski & Snowboard. As the creator of delicious, convenient, organic
plant-based foods that power active lifestyles, PROBAR’s robust lineup
of blended nutrition bars and energy chews will fuel some of the world’s
top athletes.
As part of a long-term partnership, U.S. Ski & Snowboard athletes will
be energized on the mountain, during race day and throughout their
training with PROBAR’s portfolio of nutritionally dense bars, including
Meal, Base, Bite, live and Bolt energy chews. The Utah-based brand will
also provide sampling on and off the slopes for fans during the 2018-19
season and beyond.
“We originally created PROBAR to deliver convenient whole-food nutrition
to athletes who need fuel for peak performance,” said Jeff Coleman,
co-founder and CEO of PROBAR. “With Park City and the Wasatch Range in
our backyard, we are proud to partner with U.S. Ski and Snowboard to
fuel our country’s most elite skiers and snowboarders on and off the
slopes.”
PROBAR will debut its partnership with U.S. Ski & Snowboard during the
2019 FIS Snowboard, Freestyle and Freeski World Championships, presented
by Toyota, taking place in both organizations’ own backyards at Solitude
Mountain Resort, Park City Mountain Resort, and Deer Valley, Utah,
February 1-10, 2019.
“We always seek partnerships where our brand values align to help us
reach our vision of being ‘Best in the World’ in ski and snowboard
sports,” said Dan Barnett, U.S. Ski & Snowboard’s Chief Marketing
Officer. “Our athletes need quick and convenient nutrition when training
and competing, and PROBAR’s line will provide them with easy access to
organic, whole-food products. This partnership is perfect, as both U.S.
Ski & Snowboard and PROBAR share a vision of helping to fuel athletes to
perform at their best.”
For more information about PROBAR’s partnership with U.S. Ski &
Snowboard, contact U.S. Ski & Snowboard’s Marketing & Communications
Director, Tom Webb, at tom.webb@usskiandsnowboard.org.
About PROBAR:
PROBAR is on a mission to create delicious, convenient, organic,
plant-based, gluten-free and dairy free foods to fuel an active
lifestyle. Whether it’s training for a marathon or off to Pilates,
PROBAR delivers the nutrients our bodies need to power through a workout
and sustain energy throughout the day. As one of the original whole-food
organic nutrition bars, PROBAR maintains its commitment to quality
through clean, real food ingredients, that have a small impact on the
earth and a significant, positive impact on our bodies. PROBAR is
available nationwide at natural, conventional and specialty stores as
well as online at http://theprobar.com.
PROBAR foods are USDA Organic, Certified Gluten-Free and Non-GMO Project
Verified. For more information, please visit www.theprobar.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski
and snowboard sports in the USA, based in Park City, Utah. Tracing its
roots directly back to 1905, the organization represents nearly 200
elite skiers and snowboarders in 2018, competing in seven teams; alpine,
cross country, freeski, freestyle, snowboard, nordic combined and ski
jumping. In addition to the elite teams, U.S. Ski & Snowboard also
provides leadership and direction for tens of thousands of young skiers
and snowboarders across the USA, encouraging and supporting them in
achieving excellence. By empowering national teams, clubs, coaches,
parents, officials, volunteers and fans, U.S. Ski & Snowboard is
committed to the progression of its sports, athlete success and the
value of team. For more information, visit www.usskiandsnowboard.org.
Contacts
Lauren Rios
Rachel Kay Public Relations
lauren@rkpr.net
858.900.1366