Brooke Bond Red Label Celebrates Togetherness with Desi-Inspired Emojis

DENVER–(BUSINESS WIRE)–The pleasure of sharing a cup of chai is now available on your mobile
phone. Brooke Bond Red Label Tea has introduced #Chaimojis, a free to
download keyboard (iOS and Android) and sticker pack (iOS) that
celebrates Desi culture, one text at a time. Chaimojis is the
first branded South Asian mobile phone keyboard and sticker pack
available for all phones in the U.S. and Canada.

The 40+ custom emojis are centered around South Asian culture and
conversation from henna tattooed hands to dandiya sticks to rakhi.
Cultural inclusivity, celebration, and creating something culturally
relevant for Indian Americans are all part of the inspiration for
Chaimojis.

Conversations that used to happen over a cup of tea are now also taking
place via text, social media, WhatsApp, and Facebook Messenger. Brooke
Bond Red Label, together with MIKADO International, is bringing the
warmth and language of togetherness to the digital world. MIKADO is a
culture-first advertising agency that strives to create a more connected
world. By focusing on underserved markets that include immigrant
communities and ethnic minorities, MIKADO has become a leader in the
multicultural marketing space.

Share a chai and biscuits with your mom, a hennaed thumbs up with your
sister, or even animated fireworks with your cousins for Diwali.
Download for free now, join the conversation and celebrate togetherness
with family and friends like never before.

Chaimojis are available on Google Play and can be downloaded from the
Apple App Store.

For download links, please visit www.Chaimojis.com

MIKADO International is a culture first advertising agency that
strives to create a world more connected. Through opportunity analysis,
research, and market planning, it helps brands effectively cater to
underserved and fragmented cultural and/or religious communities with
unparalleled expertise. MIKADO works with startups and Fortune 500
companies, utilizing native language-based marketing as well as social
and cultural elements to target these communities. MIKADO
International

Brooke Bond Red Label is Hindustan Unilever’s largest tea brand. It
has touched millions of consumers with a range of tea offerings
appealing to the diversity of their tastes. Every cup of Red Label Tea
is brewed with the best-chosen tea leaves. Brooke Bond Red Label is all
about coming together over a warm cup of tea with everyone around. The
taste of Brooke Bond Red Label tea helps you spread warmth and cheer in
your family.

Contacts

MIKADO International
Nikky Venkataraman
Nikky@mikadointl.com