Tom’s Urban @ L.A. LIVE Is Your Headquarters for All Ohio State Pep Rally and Game Day Festivities
L.A. LIVE Is Playing Host to the Official Ohio State Alumni
Association Pep Rally on December 31st from
1pm-4pm (PT)
Menu and Drink specials, including the Tom’s Urban “Meyer Cocktail”,
$5 Lemon Meyer Shots, Beer & Wing Specials
DENVER–(BUSINESS WIRE)–As Ohio State alumni and fans from around the world descend on the Los
Angeles area for the New Year’s Day football game, Tom’s
Urban, a fast growing sport-focused eater-tainment concept and
full-service restaurant in a modern casual dining environment, is every
Buckeye fan’s place to catch all the action. As the official location
for the December 31st pep rally, L.A. LIVE is expecting
thousands of Ohio State fans and Tom’s Urban will have great food and
drink specials to celebrate.
During and following the pep rally on December 31st and on
New Year’s Day for the game, fans can enjoy food and drink specials,
including a $15 beer and wings offer: any order of Tom’s signature wings
with a 16oz Coors Light, and specialty cocktails made by Tom’s Urban’s
all-star bartenders. What’s in a name? How about the Tom’s Urban “Meyer
Cocktail” or the special Lemon Meyer shot for only $5 dollars.
Hosting large-scale events is a cornerstone of what sets Tom’s Urban
apart from its competition. Tom’s Urban has perfected its operations to
account for large audiences and delivering food and beverages in quick
service to those coming for the pre-game pep rally. Additionally, with a
16,000 square-foot two-story bar, Ohio State fans are invited to stick
around and watch the game on nearly 80 screens, for what is sure to be
the biggest party in L.A on New Year’s Day. Fans can also partake in the
only U-Pour Floor beer station in L.A. LIVE, where guests pour their own
beer at their leisure from more than 50 available taps.
Tom’s Urban knows that getting to the game or concert on time is a top
priority for guests and has fine-tuned operations to assure guests the
fastest and most delicious pre-game experience near the arena. The new
food menu is tailored for operational excellence and quick service,
while a full list of larger drink options make multiple trips to a
crowded bar a thing of the past.
“As the official location for the Ohio State Alumni Association pep
rally, L.A. LIVE will be bustling with excitement around the game. We
are excited to be hosting an epic party for all Buckeye fans who will be
in the area for New Year’s,” said Shannon McNiel, President and Chief
Operating Officer of Tom’s Urban. “With Urban in our name, where else
would an Ohio State fan want to party during the official pep rally and
on New Year’s Day to watch the game?”
Tom’s Urban is owned by Black Shamrock Partners, formerly Consumer
Concept Group, a Denver-based investment and operating company, focused
on launching, operating and investing in Experience Based Lifestyle
Economy brands in the consumer, lifestyle and event sectors. Tom’s Urban
has locations currently at LA LIVE in Los Angeles, Mohegan Sun Casino in
Connecticut, NYNY Hotel on the Las Vegas Strip, Ilani Casino in
Portland, OR and the recently opened location at Denver International
Airport.
For more information about Tom’s Urban at L.A. LIVE, visit: http://tomsurban.com/la/
About Tom’s Urban
Partners Rick Schaden and Tom Ryan founded Tom’s Urban to be a leading
eater-tainment destination where guests can enjoy a modern American
comfort menu offering of entrées and small plates with a twist in a
polished casual restaurant setting. Tom’s Urban offers the best of
everything – breakfast, lunch, dinner, late night, epic handcrafted
cocktails and cold beer, and good company in a hip, inviting and
entertaining atmosphere. For more information, visit http://tomsurban.com/la/
About Black Shamrock Partners
Black
Shamrock Partners, formerly Consumer Concept Group, is an innovative
investment and operating company, focused on launching, operating and
investing in consumer, franchising and lifestyle brands. They also
invest opportunistically in private businesses, real estate and
alongside alternative investment managers. Black Shamrock Partners is
guided by a relentless focus on investing in tomorrow’s demands and is
managed by a group of officers with deep expertise in the restaurant,
lifestyle, entertainment and sports industries. Their investment
philosophy is rigorously centered on aligning interests and the virtues
of patient capital, allowing them to pursue growth plans and make
strategic decisions solely in the best interests of the companies in
which they invest.
Contacts
ICR for Black Shamrock Partners
BlackShamrock@icrinc.com
