Sure Petcare’s New State-of-the-Art Activity and Behavior Monitor for Dogs, Animo, Learns and Reports the Unique Activity and Behavior Patterns of Your Pet

On Display at CES 2019 Sure Petcare booth #42367 at the Sands
Convention Center!

CAMBRIDGE, England–(BUSINESS WIRE)–Pet product specialist Sure Petcare has launched Animo, (https://youtu.be/PREvQwNoGEE)
the lifelong activity and behavior monitor, which learns and accurately
interprets the unique behavior and activity patterns of a dog. Animo
delivers insights into a dog’s activity and sleep, as well problem
behaviors such as shaking, scratching and barking, helping owners to
understand the changing needs of their pet over its lifetime.

Worn on a dog’s collar, Animo is suitable for all dogs. At just 22g
Animo is lightweight, waterproof and uses a standard coin cell battery
which lasts for six months.

Using the Sure Petcare – Animo app via Bluetooth Low Energy (BLE), Animo
monitors:

• Activity: Set daily activity goals, and view activity reports.
• Sleep Quality: Hour-by-hour sleep quality throughout the night;
  a poor night’s sleep can be an indication of discomfort.
• Calories: track calories burnt and compare to recommended
  targets.
• Behavior tracking: displays incidents of increased barking,
  scratching or shaking.
• Connect with family and friends: share access to the app with
  all care givers.

“Animo gives dog owners a window into their dog’s day: not only to tell
them what he gets up to when they’re not around, but more importantly to
spot changes in behavior and activity over time, which may signal
changes in their pet’s health and wellbeing,” said Nick Hill, founder of
Sure Petcare. “Combining Antelliq’s world-leading animal monitoring
expertise, our pet industry experience and the advice of world-renowned
dog behaviorists, Animo’s suite of algorithms begins to learn the
animal’s unique patterns of movement; accurately interpreting them and
reporting their corresponding activity and behavior types to the owner
via our smartphone app. Animo tells owners more about their dog than
they’ve ever known before.”

Jon Bowen, behavior specialist at the Royal Veterinary College, said:
“Because we spend so much time with our dogs we think we know how they
feel, but the reality is that we often miss things. Using monitoring we
can get a much greater insight into what is really going on with our
dogs, so we can spot the first signs of a problem. Products like Animo
have a real advantage, because if we are going to take action based on
what a monitor tells us, we need to have real confidence in the quality
of information.”

Contacts

Jo Hunt
President
DHA Lifestyle PR
1100 Laurel Pointe
Watkinsville,
GA 30677
jo@delyon-hunt.com
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310.413.1157