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HARMAN Personi-Fi Brings Personalized Audio to Every Device

ALE

The industry’s first hardware-agnostic audio solution provides an
integrated ecosystem for a seamless listening experience

LAS VEGAS–(BUSINESS WIRE)–CES 2019 — HARMAN
International, a wholly-owned subsidiary of Samsung Electronics Co.
Ltd., focused on connected technologies for automotive, consumer and
enterprise markets, has announced the release of Personi-Fi, the world’s
first hardware-agnostic personal audio platform. Offering maximum
accessibility, Personi-Fi is a device and cloud-based entertainment
system designed to provide users with a simple, seamless, personalized
audio experience wherever they are. This groundbreaking technology will
be on display at the HARMAN CES 2019 showcase in Las Vegas.

“HARMAN Personi-Fi is an ingenious combination of smart phone app and
cloud service that brings a personalized experience to any device in any
environment, whether the listener is in the car, at home, or on the go,”
said Michael Mauser, President, Lifestyle Audio at HARMAN.

The inspiration behind Personi-Fi

The industry lies at the convergence of several megatrends, namely
shared mobility, streaming services, connectivity, autonomous driving,
and AI. These are accompanied by a growing consumer demand for
personalization – today’s consumers want and expect their experiences to
mirror their individuality and adapt to their tastes and desires.
Seeking to meet this growing need and create a personalized connection
with its customers, HARMAN developed Personi-Fi, a cloud-based brand
agnostic entertainment solution that uses personal sound tailoring
captured in a simple user interface to optimize the listening experience
on any device, anytime, anywhere.

How Personi-Fi works

Personi-Fi uses a dedicated app to capture the user’s personal sound
preferences: how they listen, what they like to listen to, and where
they like to listen to it. These preferences are stored in the cloud.
Next, specialized signal processing creates immersive sound
environments, even 3D sound, which can also be personalized to the
user’s device and environment. The processing supports both Bluetooth
streaming from smart phone or direct-to-device WiFi / LTE streaming for
smart speakers and connected cars. Personi-Fi also features over 200 DSP
algorithms and technologies such as Virtual Venues, Individual Sound
Zones (ISZ), Clari-Fi, Hearing Profile, and DIRAC Panorama. How
listeners use Personi-Fi to optimize their audio experience depends on
their device:

  • Personi-Fi on mobile devices
    On mobile devices, Personi-Fi
    preferences for each user and their associated devices and services
    are downloaded from the cloud to the smart phone companion app. The
    app acts as a bridge between the cloud and the device, as well as a
    processing engine for Personi-Fi algorithms including Clari-Fi,
    Virtual Venues, 3D audio, environment optimization, and more. The
    processed content is then streamed to the Bluetooth device. Because
    there is no processing on the device itself, it can be any brand or
    type of Bluetooth endpoint (e.g. headphones, speaker, or car audio
    Bluetooth interface).
  • Personi-Fi on WiFi smart devices
    On WiFi smart devices,
    Personi-Fi preferences for each user and their associated devices and
    services are downloaded directly to the end device. The Companion App
    acts only as remote control and microphone for room EQ processing. The
    smart device then performs all Personi-Fi processing such as listener
    preference EQ, stereo widening, and room EQ.
  • Personi-Fi in the car
    In the car environment, Personi-Fi
    preferences for each user and their associated devices and services
    are downloaded directly to the end device. The Companion App acts only
    as remote control. The car then performs the Personi-Fi processing on
    the head unit or amplifier, including listener preference EQ,
    Clari-Fi, Virtual Venues, stereo widening, and car seat location EQ.
    In addition to improved acoustic performance over app-only versions,
    this integration into the vehicle processing components unlocks a
    multitude of advanced Personi-Fi features that are enabled through
    access to in-car technology like microphones, navigation systems, and
    head unit data. It also integrates seamlessly with all head unit
    functions, extending the user’s Personi-Fi preferences to audio
    controls and audio sources including AM/FM, Satellite Radio, CD, USB
    and streaming sources. Personi-Fi leverages OTA updates, allowing for
    custom audio features to be developed, updated and deployed to OEM
    vehicles running the Personi-Fi embedded app. In-vehicle
    demonstrations are available at CES.

HARMAN at CES

Visit HARMAN’s
newsroom for additional information about these new solutions and
check back for updates now through CES 2019.

Follow HARMAN online during CES 2019:

ABOUT HARMAN

HARMAN (harman.com)
designs and engineers connected products and solutions for automakers,
consumers, and enterprises worldwide, including connected car systems,
audio and visual products, enterprise automation solutions; and services
supporting the Internet of Things. With leading brands including AKG®,
Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®,
HARMAN is admired by audiophiles, musicians and the entertainment venues
where they perform around the world. More than 50 million automobiles on
the road today are equipped with HARMAN audio and connected car systems.
Our software services power billions of mobile devices and systems that
are connected, integrated and secure across all platforms, from work and
home to car and mobile. HARMAN has a workforce of approximately 30,000
people across the Americas, Europe, and Asia. In March 2017, HARMAN
became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

HAR-C

© 2018 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
Features, specifications and appearance are subject to change without
notice.

Contacts

Ivo Poguntke
PR Specialist, Corporate Communications
HARMAN
Lifestyle Audio
Tel: +49 7248 71 5418
ivo.poguntke@harman.com

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