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Fitness and Fantasy Collide in NordicTrack’s New Virtual Reality Bike with HTC VIVE Focus™

ALE

Level Up with Total-Body Gaming

LAS VEGAS–(BUSINESS WIRE)–NordicTrack® introduces a new way to play with the new VR
Bike, transporting users into new universes with cutting-edge virtual
reality technology. With an HTC VIVE Focus VR wireless and standalone
headset and fully integrated gaming yoke and controls, the VR Bike
channels your physical effort directly into VR gameplay.


NordicTrack brings “total-body gaming” home by immersing users into a
virtual gaming world where fitness and fantasy collide. Users will feel
that they’ve entered new worlds as they leave traditional exercise in
favor of a industry-leading fitness, VR technology and gaming
collaboration.

Your physical efforts control the difficulty and progress within virtual
worlds, so your exertion on the bike seamlessly controls your avatar
within gameplay. Gamers can “level up” by adding physical activity to
their hours of gameplay while riding the NordicTrack VR bike.

This new NordicTrack VR bike features the latest from iFit®, the leading
connected fitness technology. iFit® pioneered immersive, connected
at-home fitness: Users stream personal trainer-led workouts and iFit’s
patented technology automatically adjusts the bike’s incline, decline
and resistance in response to personal trainer commands. iFit streams
thousands of personal trainer-led workouts shot in studio or on location
in beautiful settings all over the world.

As an extension of this immersive fitness mission, iFit content
offerings now include physical VR gaming on the NordicTrack VR Bike, a
revolutionary new product in the at-home fitness space.

Come see the NordicTrack VR Bike at the HTC VIVE presentation in the
Alsace Ballroom at The Wynn Hotel in Las Vegas during the 2019 Consumer
Electronics Show. The VR Bike is set for a Summer 2019 release and will
retail for $1999. This new bundle will include a free HTC VIVE Focus VR
headset ($599 value) as well as a 1-Year iFit Membership ($396 Value).

HTC VIVE Focus VR Headset

Industry-leading, wireless standalone VR technology brings you into
fully developed gaming worlds without ever leaving your home:

  • Three specially developed games: Aeronauts, Bike Messenger,
    The Last Rider
  • Full range of motion with no wired connections, making it ideal for
    fitness integration
  • Integrated headset speakers
  • 6 Degrees of Freedom
  • Multiple headset cushions provide support while an adjustable strap
    ensures a comfortable fit on multiple users
  • Highly developed 2800×1600 resolution with a 75Hz refresh rate gaming
    graphics
  • Motivational, goal-orientated gaming
  • The next generation of exercise entertainment
  • More games to come and developers are welcome

NordicTrack VR Bike: Gaming in 3 Dimensions: Incline/Decline,
Resistance, Air

  • The Bike adjusts to 10% Incline and -10% Decline to mimic real-world
    changes in elevation within game worlds. As riders descend and scale
    various landscapes, the bike will automatically adjust to provide a
    realistic gaming experience
  • Alternative terrains within gameplay engage the bike’s 24 levels of
    digital resistance, generating a tactile gaming environment
  • The built-in CoolAire™ Workout fan increases and decreases speed as
    player speed changes, providing a immersive sensory experience
  • Patent-pending GameFit™ console includes 8-Axis Gaming Yoke with
    integrated left and right hand controls for an incredible gaming
    experience
  • Position-Sensing Pedals track 16 different pedal positions and sync
    with gameplay. Pedal forward, backward, or stomp up and down to act
    within the game.

Three specially developed games for the VR Bike transport users to a
variety of new worlds. Aeronauts will have you soaring through a
world of Steampunk fantasy while The Last Rider will have you
conquering zombie foes in an apocalyptic wasteland. Bike Messenger
sends you on delivery routes as you dodge people, buildings and even
cars while navigating your destinations on a digital map. More than just
an exercise cycle, the VR Bike is a fully immersive experience.

“We built the bike in a way that it is wide open and a great platform so
that game developers can have a lot of freedom and fun to create great
games for this product,” said Darren Ashby, VP of Advanced Development
at ICON Health & Fitness, parent company of NordicTrack.

These VR games embrace all facets of integrated, open-world gameplay
while simultaneously providing motivational and goal-oriented objectives
for players to earn points and level up. Users will forget they are
exercising as they leave their home gyms behind in favor of fun and
fantasy.

NordicTrack’s VR Bike is fully adjustable for a comfortable, individual
fit: The oversized padded saddle adjusts both horizontally and
vertically. The VR Bike also comes with ergonomic foot pedals with
adjustable straps for a secure, comfortable fit. Integrated gaming yoke
and handlebar controls give the user unprecedented control over in-game
movement and balance, so gameplay feels as comfortable and natural as
riding a bike.

The VR Bike also features:

  • iFit® Trainer Ready
  • iFit® VR Portal Access
  • 1-Year iFit Personal Trainer Subscription Included ($396 Value)
  • 5” High-Contrast Stats Display: Time, Speed, Distance, Watts, RPM
  • Bluetooth® Audio Capabilities
  • CoolAire™ Workout Fan
  • -10% Decline to 10% Incline
  • 24 Digital Resistance Levels
  • SMR™ Silent Magnetic Resistance
  • Integrated Handle Controls
  • Lifetime Frame Warranty
  • 3-Year Parts Warranty
  • 1-Year Labor Warranty
  • Compact 57.5” L x 23.5” W x 64” H Footprint

Here is a link to our digital press kit with more images and information.

https://drive.google.com/drive/folders/1VIgWhxruXrapYUsV_aNhOt8VKgSB_ysx
https://drive.google.com/drive/folders/1VIgWhxruXrapYUsV_aNhOt8VKgSB_ysx
https://drive.google.com/drive/folders/13Eg0CWj7X0kOB9hQee3cjH7z8Sc9BhDf

About
NordicTrack

NordicTrack’s premium fitness equipment has more worldwide sales than
any other home brand. (Source Traqline.)
Known for quality and innovation, our lineup includes the award-winning
NordicTrack Incline Trainer, the NordicTrack FreeStride Trainer, and a
range of treadmills, ellipticals, stationary bikes, rowers, and cross
training equipment. Join the discussion @NordicTrack on social media.

About HTC VIVE

VIVE is a first-of-its-kind virtual reality platform, built and
optimized for room-scale VR and true-to-life interactions. Delivering on
the promise of VR with game-changing technology and best-in-class
content, VIVE has created the strongest ecosystem for VR hardware and
software, bringing VR to consumers, developers and enterprises alike.
The VIVE ecosystem is built around the best VR hardware in market,
supported by VIVE X, a $100 million accelerator for VR and related
technology start-ups, VIVEPORT, a global platform and app store with the
world’s first VR subscription model that operates in more than 60
countries, and VIVE Studios, its VR content development and publishing
initiative. For more information on VIVE, please visit www.Vive.com.

Contacts

Colleen Logan
clogan@iconfitness.com
435-757-4601

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