Sleep Number Advances Conversation About Sleep at CES 2019

What:

● The “Sleep as the Competitive Edge” panel discussion included
NFL and Olympic athletes, sleep experts and influencers, who
shared the impact of sleep on performance and overall health and
wellness.

● As a purpose-driven company committed to improving people’s
lives, Sleep Number also hosted journalist and author Katie Couric
for a series of “Tech for Good” conversations. Katie spoke with
innovative technology leaders, including Sleep Number President
and CEO Shelly Ibach, about how their companies are using
technology to deliver life-changing impact. Couric highlighted how
Sleep Number’s 360 smart bed uses the Company’s proprietary
SleepIQ technology platform to automatically adjust the comfort
for each individual sleeper throughout the night. Ibach also spoke
about how SleepIQ technology helped her late husband during his
fight with cancer, and how it may be used in the future to predict
health issues such as sleep apnea or cardiac events.

● A multi-year award winner for its CES booths, Sleep Number’s
multi-level brand experience brought to life the importance of
better quality sleep. On the first floor, the company featured a
multi-user “Sleep Number Quarterback Challenge,” a virtual reality
simulation that illustrates the impact of sleep on physical
performance. In less than 90 seconds, players could see and feel
the difference that quality sleep can make on performance. On the
second floor, a new 360 smart bed “ride” took groups of people
through a three-minute immersive ‘planetarium-style’ experience
into the science behind the 360 smart bed. Visitors were able to
see, hear and feel the bed intuitively sensing and automatically
adjusting under the largest horizontal LED screen at CES.

Who:

Why:

Where:

Sleep Number is at CES in Las Vegas at booth #43308 in the Tech
West Sands Expo Halls A-D. More information on Sleep Number’s
announcement and activities at CES is available on the newsroom (newsroom.sleepnumber.com).