GameWorks, Inc. Forges Partnership with SCCG Management to Bring Esports to the Casino Industry
January 16, 2019
Play by GameWorks Venue-based, Peer-to-Peer Wagering Concept
Developed to Cater to Growing esports Demand
SAN FRANCISCO–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/GWgameon?src=hash” target=”_blank”gt;#GWgameonlt;/agt;–GameWorks,
Inc., a full entertainment and dining experience for millennials,
teens and families with seven locations nationwide, announced today the
Company has entered into a partnership agreement with SCCG
Management, a full-service management consultancy focused on the
casino industry, to bring venue-based, peer-to-peer wagering esports
Lounges to casinos nationwide. Under the agreement, the companies will
offer casino operators an opportunity to seamlessly introduce esports to
their guests, allowing them to compete in esports games of skill while
also enjoying an upscale culinary experience.
The new venue-based concept, Play by GameWorks, is a distinctive
opportunity that allows players to add skill-based, peer-to-peer
wagering and custom betting capabilities to a variety of popular PC and
console games. Each 10-12,000 square-foot Play by GameWorks esports
Lounge will boast 20-40 PCs and consoles and an extensive library of
approximately 100 of the most popular video games, and the ability to
run significantly larger tournament events. Every Play by GameWorks will
also host a 100-seat restaurant, The
Works Kitchen at GameWorks, GameWorks’ recently unveiled
chef-driven, Modern American restaurant, showcasing upscale, eclectic
food and drink specialties that take a contemporary approach to
traditional favorites.
Play by GameWorks will feature an engaging atmosphere that appeals to
both women and men, ages 21 and over, including social as well as
pack-oriented gamers, local-area gaming enthusiasts and destination
guests. Lounges also will offer a range of event-based programming to
further join together the gaming communities in each of the markets Play
by GameWorks will serve.
Leveraging the popularity and long-standing reputation of the GameWorks
brand with the casino industry expertise of SCCG Management, which
specializes in strategic business development within international
land-based casino, internet gambling, gaming, esports and entertainment
markets, Play by GameWorks is expected to initially launch its flagship
location in Las Vegas.
Play by GameWorks esports Lounges will typically accommodate up to 100
guests, with its multiple personal play stations and several large
couches, providing ample, comfortable seating for gamers and spectators
alike. To further enhance game play, guests can order food and drinks
from The
Works Kitchen at GameWorks’ diverse menu
directly to their seats.
“Esports, or competitive video gaming, is an enormous, ever-increasing
global activity. For the first time, through our joint offering with
SCCG Management, Play by GameWorks will afford the casino industry the
ability to allow people to play competitively through peer-to-peer
wagering, in a safe, enjoyable and lively environment. Our new Play by
GameWorks concept combines all the elements of competitive gaming, with
food and atmosphere, offering a complete entertainment opportunity for
those 21 and over. The casino of the future should feature competitive
esports in the same way it incorporates poker or progressive slot
machines, and with Play by GameWorks, that’s exactly what we’ve created.
We are very excited about working closely with casinos to help them
rapidly penetrate the burgeoning esports marketplace with this
innovative turn-key concept,” explained Philip N. Kaplan, chief
executive officer at GameWorks.
Stephen A. Crystal, managing director at SCCG Management, added: “Play
by GameWorks combines SCCG’s deep domain expertise in casino operations
with GameWorks’ best-of-breed esports operational experience. Together,
we immediately present casino operators an easy and complete approach to
capitalize on the fast-emergence of esports, consistent with our
industry business model, through our new cutting-edge lounges.”
Esports is well-positioned for significant worldwide growth. According
to IDG
Consulting, a specialty research, consulting and data analytics firm
focused on gaming and esports, the global digital gaming industry is
expected to increase 17 percent year-over-year and reach $138 billion in
2018. IDG expects the market to grow at a five-year compounded annual
growth of eight percent and hit $177 billion by 2022.
About SCCG Management
SCCG
Management, a full-service management consultancy led by Stephen A.
Crystal, specializes in investment in, and development of, worldwide
brands, representation before governmental agencies for complex
regulatory matters, intellectual property, and strategic business
development within international land-based casino, internet gambling,
gaming, esports and entertainment markets. To learn more, follow Crystal
on LinkedIn,
Twitter
and Instagram.
About GameWorks, Inc.
GameWorks,
Inc. offers a full entertainment and dining experience for
millennials, teens and families, from seven locations nationwide,
including those in Chesapeake, Va. (Norfolk), Denver, Las Vegas,
Minneapolis (Mall of America), Newport, Ky. (Cincinnati), Schaumburg,
Ill. (Chicago) and Seattle. Each action-packed location ranges, on
average, from between 20-30,000 square feet and features approximately
140 of the most popular arcade and video games. Other interactive
activities, ranging from laser tag, billiards and other special
attractions, are offered at various locations. Every location features The
Works Kitchen at GameWorks, a new, eclectic, chef-driven restaurant
concept that takes a Modern American spin on bar classics.
GameWorks is recognized nationally for its esports, which take place in
its esports Lounges, attracting 80,000+ guests annually who participate
in or watch tournaments.
GameWorks also operates TableTop
Tap House, a top-rated restaurant, sports bar and social game hall
serving modern American tavern-style food and drinks in San Francisco.
For more information, please visit www.gameworks.com,
or connect with the Company on LinkedIn,
Twitter
and Facebook.
Contacts
GameWorks, Inc.
Susan Turkell, 303-766-4343
sturkell@gameworks.com