The Good Crisp Announces Investment to Fuel 2019 Expansion
January 22, 2019
Readies to Take on $8 Billion Potato Chip Market
BOULDER, Colo.–(BUSINESS WIRE)–The
Good Crisp Company, a brand of guilt free stacked chips, today
announced the closing of a new round of financing from CircleUp Growth
Partners, a leading venture fund for innovative early-stage consumer
brands. Spurred by consumer demand for simpler, cleaner ingredients, The
Good Crisp Company is taking on the $8 billion potato chip market with
its line of stacked chips that are certified gluten and GMO-free, and do
not include any artificial flavors, flavor enhancers or colors. The
infusion of capital will be used to scale the team, increase brand
awareness and continue to grow distribution.
This round of financing comes on the heels of a breakout year for The
Good Crisp Company. Since first shipping nationwide in January 2017, The
Good Crisp Company has consistently grown its distribution and expects
to quadruple sales in 2019. The Good Crisp is currently available at
leading retailers including Whole Foods Market, Sprouts, Wegmans, and
Albertsons-Safeway. The full line of snacks including Original, BBQ, and
Sour Cream & Onion will be available in Walmart locations nationwide
starting February 2019.
“2018 was a remarkable year for The Good Crisp Company,” says Matt
Parry, CEO of The Good Crisp Company. “We have always focused on
developing great tasting snacks for kids and adults, and we’re extremely
proud to have never sacrificed on quality and ingredients. Our growth
over the past year and this new partnership with CircleUp Growth
Partners underscores how strongly The Good Crisp is resonating with
consumers. We’re excited to continue this journey into 2019 and
introduce even more consumers to The Good Crisp Company.”
Focused on investing in visionary founders, CircleUp Growth Partners
leverages CircleUp’s proprietary technology asset, Helio, to identify
innovative brands. “The Good Crisp Company’s strong growth within the
category immediately jumped out in Helio and as we dug in more closely,
we identified their commitment to clean, high-quality ingredients as a
key driver of success,” added Patrick Robinson, Partner at CircleUp
Growth Partners. “By listening to changing consumer tastes and providing
a fundamentally better-for-you option to an everyday favorite, The Good
Crisp Company truly stands out.”
For more information about The Good Crisp Company visit https://www.thegoodcrispcompany.com/.
About The Good Crisp Company
The Good Crisp Company was born in Australia and brought to the US in
2017 by Aussie Co Founder & CEO Matt Parry. Seeing a need for snacks
that were made with Good ingredients yet still tasted Good, Matt was
inspired to re-create a better version of the stacked chips he grew up
with. By taking the nasties out The Good Crisp Company has successfully
developed a range of stacked chips that have all the taste but none of
the guilt.
About CircleUp Growth Partners
CircleUp Growth Partners is CircleUp’s equity fund that takes a
data-driven approach to investing in visionary entrepreneurs and
products. CircleUp harnesses the power of data to provide capital and
resources to emerging consumer brands. Through Helio, the company’s
technology platform that identifies, classifies, and evaluates consumer
and retail companies, CircleUp has built the world’s most robust
repository of CPG and retail intelligence and takes a quantitative
approach to investing in promising entrepreneurs.
Founded in 2012, CircleUp is headquartered in San Francisco and backed
by Union Square Ventures, GV, Canaan Partners, QED Advisors, and others.
Contacts
The Good Crisp Company
Matt Parry
mparry@thegoodcrispcompany.com