Confident Financial Solutions (CFS) Launches New Name, Brand as DigniFi
January 24, 2019
BOULDER, Colo.–(BUSINESS WIRE)–Nearly four years after issuing their first loan, Confident Financial
Solutions (CFS) will change its corporate name to DigniFi. Company
leadership said that the company has been planning the name change over
the last several months, along with developing new strategies to meet
its unprecedented growth—up 60% in 2018. The company is the premier
provider of access to car repair loans in the U.S.
“We decided to change our name to DigniFi because we believe it more
accurately reflects our unique offerings and commitment to our
customers,” CEO Richard Counihan said. “We believe by creating a brand
which provides a dignified financial services experience, this new name
captures what our customers value: a quick, affordable, private, fair,
and respectful customer experience. We give our customers peace of mind
and relief during times when a financial burden, like an unexpected car
repair, can seem daunting and even a little scary.”
As the premier provider of access to loans specifically for car repairs,
DigniFi is also launching a new website in order to meet the growing
needs of their customers. The new site was created to provide a more
robust and efficient mobile experience for easier sign-up and account
maintenance and support.
“Our technology sets DigniFi loans apart from other more traditional
loans,” Counihan said. “Customers are able to get the right amount of
money at the right time. At DigniFi, customers avoid the pitfalls of
other financing options. Loans offered through us have better terms and
the repayment rates are much higher. We’ve cracked the code.”
According to a recent
survey by AAA, the travel services organization, 1 in 3 motorists,
or 64 million U.S. drivers, would not be able to pay for an unexpected
vehicle repair without going into debt.
All loans are issued by WebBank, member FDIC.
To schedule an interview with Mr. Counihan, or for more information,
please contact Liz Bullock at 512-423-5175 or liz@dignifi.com.
About DigniFi
DigniFi (formerly Confident Financial Solutions) is a financial
technology company providing automotive repair financing solutions to
consumers. DigniFi enables customer loans for car repairs through an
online tool that, in four simple steps, provides instant decisions for
people who need them. DigniFi has facilitated over $65 million in loans
through its platform to help people get back on the road. DigniFi also
offers ancillary products like roadside assistance and vehicle service
protection plans. For more information, please visit www.dignifi.com.
Contacts
DigniFi
Liz Bullock, 512-423-5175
liz@dignifi.com