Alterra Mountain Company Announces 4-Year Sponsorship with Smartwool
January 29, 2019
DENVER–(BUSINESS WIRE)–Alterra
Mountain Company and Smartwool
are on a mission to keep guests warm throughout the winter season so
they can have their best day on the mountain. Smartwool has been named
the official Merino wool base layer, underwear, and sock of all 14
Alterra Mountain Company destinations throughout North America –
Steamboat, Winter Park Resort in Colorado, Squaw Valley Alpine Meadows,
Mammoth Mountain, June Mountain and Big Bear Mountain Resort in
California, Stratton in Vermont, Snowshoe in West Virginia, Tremblant in
Quebec, Blue Mountain in Ontario, Crystal Mountain in Washington, Deer
Valley Resort and Solitude Mountain Resort in Utah, and CMH Heli-Skiing
and Summer Adventures in British Columbia.
The collaboration provides Smartwool with maximized exposure at Alterra
Mountain Company destinations through on-site branding opportunities.
The sponsorship also spans unique collaborations with athletes enhanced
by branded content. Smartwool will also benefit from integration at
destination events, generating additional visibility among visitors at
Alterra Mountain Company destinations.
“Smartwool shares many of the same core values that drive Alterra
Mountain Company and our destinations,” said Ryan Blanchard, Director of
Brand Partnerships at Alterra Mountain Company. “Working alongside
Smartwool is a natural fit and I am excited to collaborate with such a
progressive brand and passionate team.”
“We are delighted to partner with Alterra Mountain Company. The access
and marketing activations it provides us to connect with so many of our
loyal and new consumers is phenomenal,” stated Scott Bowers, Smartwool
Vice President of Marketing and Sales. “Our legacy in the snow business
runs deep. We’re the top selling ski socks and base layers in the ski
and outdoor specialty business. The snow industry and its continued
success is vital. We deeply respect Alterra Mountain Company’s vision
and contribution in pushing the industry forward.”
About Alterra Mountain Company
Alterra Mountain Company is a family of 14 iconic year-round
destinations, including the world’s largest heli-ski and heli-hiking
operation, offering the Ikon Pass, the new standard in season passes.
The company owns and operates a range of recreation, hospitality,
real-estate development, food and beverage and retail businesses.
Headquartered in Denver, Colorado with destinations across the
continent, Alterra Mountain Company is rooted in the spirit of the
mountains and united by a passion for outdoor adventure. Alterra
Mountain Company’s family of diverse playgrounds spans six U.S. states
and three Canadian provinces: Steamboat and Winter Park Resort in
Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain
and Big Bear Mountain Resort in California; Stratton in Vermont;
Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in
Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude
Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in
British Columbia. Alterra Mountain Company honors each destination’s
unique character and authenticity and celebrates the legendary
adventures and enduring memories they bring to everyone. For more
information, please visit www.alterramtnco.com.
About Smartwool
Based in Steamboat Springs, Colo., Smartwool is a 22-year-old apparel
brand whose products are inspired by living and playing in the
mountains. All Smartwool® products come with a 100% Satisfaction
Guarantee and are created to get the most out of the inherent benefits
of Merino wool. For information on the full range of Smartwool® products
or to find a dealer near you, please log onto www.smartwool.com.
Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.
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Contacts
The Ashima Group
Amelie Bruzat
amelie@theashimagroup.com