Alterra Mountain Company and The North Face Announce 5-Year Alliance
January 30, 2019
DENVER–(BUSINESS WIRE)–Alterra
Mountain Company and The
North Face have signed a 5-year retail, uniform and sponsorship
agreement, making The North Face the official winter uniform outerwear
partner of select Alterra Mountain Company destinations.
The sponsorship will bring exclusive gear to Alterra Mountain Company
destinations, providing top equipment for modern day explorers on and
off the mountains. Inspired by the success of The North Face partner
stores in Stratton, Squaw Valley, Tremblant, Blue Mountain and most
recently in Steamboat, Alterra Mountain Company and The North Face will
expand the brand’s retail footprint to include Alterra Mountain Company
destinations, with plans to open more retail locations. The sponsorship
will also bring signature The North Face events to select destinations
as well as deep brand integration through on-mountain programs, athlete
engagement and collaborative content development.
“The North Face is a clear leader in the outdoor industry, and we are
honored to work with such a dominant brand. We are excited to partner
with The North Face to present a strong brand offering within our retail
environments and we look forward to developing more The North Face
partner stores at our destinations,” said Kat Jobanputra, Senior Vice
President, Retail and Rental at Alterra Mountain Company. “We will
collaborate on the development of unique products for our company-wide
staff and the consumer. It’s an ideal combination of The North Face’s
expertise with new gear, fabric and design technologies, with Alterra
Mountain Company’s industry experts who live, work and play in the
mountains. Having our destination staff in The North Face gear will
ensure they can withstand the elements while attending to our guests’
needs on the mountain.”
“For more than 50 years, we’ve been at the forefront of enabling
exploration. Partnering with Alterra Mountain Company aligns with our
mission to provide quality outdoor apparel and equipment to explorers on
and off the mountain,” said Tony Erlick, Vice President, Sales at The
North Face. “We have the opportunity to integrate with like-minded
mountain enthusiasts to bring best in class gear and experiences to
Alterra Mountain Company destinations. We look forward to growing the
partnership over the coming years.”
About Alterra Mountain Company
Alterra Mountain Company is a family of 14 iconic year-round
destinations, including the world’s largest heli-ski and heli-hiking
operation, offering the Ikon Pass, the new standard in season passes.
The company owns and operates a range of recreation, hospitality,
real-estate development, food and beverage and retail businesses.
Headquartered in Denver, Colorado with destinations across the
continent, Alterra Mountain Company is rooted in the spirit of the
mountains and united by a passion for outdoor adventure. Alterra
Mountain Company’s family of diverse playgrounds spans six U.S. states
and three Canadian provinces: Steamboat and Winter Park Resort in
Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain
and Big Bear Mountain Resort in California; Stratton in Vermont;
Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in
Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude
Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in
British Columbia. Alterra Mountain Company honors each destination’s
unique character and authenticity and celebrates the legendary
adventures and enduring memories they bring to everyone. For more
information, please visit www.alterramtnco.com.
About The North Face®
The North Face, a division of VF Outdoor, LLC, was founded in 1966 with
the goal of preparing outdoor athletes for the rigors of their next
adventure. Today we are the world’s leading outdoor brand,
creating athlete-tested, expedition-proven products that help
people explore and test the limits of human potential. We protect our
outdoor playgrounds and minimize our impact on the planet through
programs that encourage sustainability. The North Face products are
available at premium and specialty retail sporting goods stores globally
and we are headquartered in California on a LEED Platinum-certified
campus. For more information, please visit www.thenorthface.com.
Contacts
The Ashima Group
Amelie Bruzat
amelie@theashimagroup.com