Claravine Taps Digital Analytics Leader Adam Greco as Formal Advisor
January 30, 2019
SALT LAKE CITY–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/adtech?src=hash” target=”_blank”gt;#adtechlt;/agt;–Today, Claravine
announced it has brought on digital analytics expert and industry
thought leader Adam Greco as a formal advisor, where he will lend more
than a decade of expertise to the digital experience data management
company. The partnership not only validates Claravine as a category
leader, but creates more opportunities for Greco and company leadership
to create best practices for top brands around the globe.
“Claravine is solving one of the most important challenges facing
analytics and marketing teams, and the traction they have in the market
is impressive,” Greco said. “Their team continues to grow, and I’m
excited to partner more closely together to solve marketing data quality
for the world’s leading brands.”
Greco, who is a senior partner at Analytics Demystified, has consulted
with hundreds of clients across every industry vertical, in addition to
managing Adobe Analytics programs at the Chicago Mercantile Exchange and
Salesforce.com. A pre-eminent thought leader in web analytics, Greco
partnered with Adobe to publish the first-ever book on Adobe Analytics
in 2012.
“Adam has made an incredible impact on the entire digital analytics
industry, and we couldn’t have asked for a better company advisor and
partner,” said Verl Allen, Claravine’s CEO. “Adam’s Adobe expertise will
help us take our platform to a completely new level, allowing us to
drive even more meaningful ROI for our customers.”
Claravine and Greco will showcase the beginning of their partnership at
Claravine’s first-ever on-demand Analytics
Nexus event on February 19. During the conference, Greco will
present on the significance of data enrichment, hitting on how leading
brands create and utilize metadata to optimize marketing performance.
Greco’s presentation provides a window into how current customers
benefit from the best-in-class campaign tracking that Claravine enables.
Greco is a member of the Digital Analytics Association (DAA), an Adobe
Business Partner, and a Google Analytics Certified Partner. In addition
to his role at Claravine, he also serves as an advisor at the Digital
Analytics Association (DAA), Snowplow Analytics, ISDI Digital
University, Beringer Capital, and Decibel Insight.
About Claravine
Claravine is the leader in Digital Experience Data Management™, with
more than 3,500 brands globally using our software to enable effective
campaign and experience tracking. Claravine allows digital teams to
consistently create and validate tracking, providing the data clarity
needed to deliver the experiences that best drive conversion across each
digital touchpoint. For more information, visit www.claravine.com.
Contacts
Point PR
Staley White
staleywhitepr@gmail.com
801-885-3696