Village Inn is on a Mission to Save You from the Insanity of Brunch
February 6, 2019
New Campaign Reminds Brunch Goers That There’s A Better Way To Get A
Great Breakfast
DENVER–(BUSINESS WIRE)–Village
Inn Restaurants has announced the launch of a campaign to rescue
hungry diners from the many inconveniences that have become the accepted
realities of the current brunch trend.
Village Inn’s Anti-Brunch campaign, created in partnership with
Colorado-based agency WorkInProgress, takes aim at some of the
ridiculousness associated with today’s brunch experience including high
prices, snooty servers, acquired-taste menus with difficult-to-pronounce
ingredients, and long waiting lines stretching outside the door and down
the sidewalk. The series of television, radio and digital/social video
ads present Village Inn as the obvious antidote and alternative to the
mid-morning madness associated with the modern-day brunch.
“The Anti-Brunch campaign pokes a little fun at the current brunch
trends that have grown popular over the last several years,” said David
Craven, Vice President for Marketing and Culinary for Village Inn.
“We’re dedicating our latest marketing effort to save local brunch
patrons from the agony of long lines, welcoming them back to our
restaurants and reminding them that, while brunch is trendy, it doesn’t
have to cost a fortune and a just-as-delicious breakfast is ready at
Village Inn right now.”
The campaign launched with Village Inn sending Roy, a self-proclaimed
“breakfast enthusiast,” out in his van to “save” local Denver brunch
patrons from the ridiculously long brunch lines and took them to the
nearest Village Inn for a delicious breakfast with trendy breakfast
foods, like eggs, bacon, and pancakes. To extend the story, there is a
paid media campaign supported by a variety of content for TV and digital
video. The spots range from saving people from brunch, questioning the
wait, and poking fun at trendy and overpriced brunch items. A video of
the activation promoting the Anti-Brunch message is currently running
online (YouTube, Facebook, Instagram) with television and radio spots
running now in Village Inn’s core markets. All the video content is
available at www.villageinn.com/anti-brunch.
“Will we stop everyone from going to brunch? No,” said Matt Talbot,
partner and creative at WorkInProgress. “But if we can save even one
person from a 2-hour wait and $30 avocado toast, it’s all been worth it.”
About Village Inn
Since 1958, guests have visited Village Inn because they know they will
enjoy great-tasting food and extra-friendly service in a clean and
comfortable family environment. Our breakfast heritage is based on
made-from-scratch buttermilk pancakes, eggs cooked any-style and a pot
of hot coffee on every table.
With over five decades of success behind us, we have corporate and
franchise restaurants totaling more than 200, located in the Rocky
Mountain region, the Midwest, Arizona and Florida, and other states.
While our business has grown and changed to include home-style lunches
and dinners, we have not forgotten what made us a family
tradition—providing good food and good feelings at a reasonable price.
Village Inn is part of the family of restaurants under American Blue
Ribbon Holdings (ABRH), based in Nashville. ABRH is a diversified food
services company operating four family and casual dining restaurant
groups in the United States including O’Charley’s, Ninety Nine
Restaurant & Pub, Village Inn, and Bakers Square. ABRH also owns and
operates Legendary Baking, an award-winning baker of pies and premium
desserts.
Contacts
Rob Hoskins
(615) 610-0260
rob.hoskins@dvlseigenthaler.com