Mark Lohmann Named Chief Brand Officer of REGO Restaurant Group as Fast-Casual Brand Portfolio Including Quiznos & Taco Del Mar Eyes Expansion
February 14, 2019
DENVER–(BUSINESS WIRE)–Mark Lohmann, a former senior executive with Qdoba Restaurant Group, has
been named Chief Brand Officer of REGO Restaurant Group – the
fast-casual restaurant platform backed by High Bluff Capital Partners
that includes Quiznos and Taco Del Mar. The news follows the recent
appointment of President and CEO Tim Casey, as REGO looks to expand its
brand portfolio through strategic acquisitions.
Serving in a newly created position, Lohmann will be responsible for
marketing, brand strategy, integration and international opportunities
across all portfolio brands. He previously served as Vice President of
Strategy and Business Development for Qdoba Restaurant Group, where he
was part of the team that led the brand’s transformation. Earlier in his
career, he spent five years with global management consulting firm The
Boston Consulting Group, where he advised underperforming consumer,
restaurant, and hospitality companies on strategy, positioning and
transformation. Immediately prior to joining REGO, Lohmann served as
Chief Financial Officer for Cool Planet, an entrepreneurial agriculture
technology company.
“Mark brings tremendous experience leading transformational agendas for
brands across the consumer and restaurant sectors,” said Casey. “As we
continue the reinvigoration of Quiznos and Taco Del Mar and look to
build out our restaurant portfolio through additional acquisitions, his
background, expertise, and entrepreneurial mindset will be invaluable.”
“REGO presents a rare opportunity to not only work with multiple brands
across a growing portfolio, but also the privilege – and excitement – of
resurrecting and transforming brands that historically have enjoyed
strong emotional connections with consumers but have lost their way,”
said Lohmann. “This is a team of collaborative, hands-on builders who
are motivated by the chance to create something truly special.”
About REGO Restaurant Group / High Bluff
Capital Partners
Based in Denver, Colorado, REGO Restaurant Group is a fast-casual
restaurant platform backed by High Bluff Capital Partners. The portfolio
currently includes Quiznos, home of the original toasted sub, and Taco
del Mar, which offers coastal Mexican cuisine. REGO Restaurant Group
manages nearly 800 restaurants in 32 countries.
High Bluff Capital Partners is a private investment firm specializing in
consumer-facing companies and brands with the potential for
transformation and significant growth. The firm’s team has extensive
experience investing in, managing, leading and reinvigorating consumer
businesses across the restaurant, entertainment, food, beverage and
retail markets. More information can be found at www.highbluffcap.com.
Contacts
MEDIA:
Hannah Arnold, LAK Public Relations
212-329-1417,
harnold@lakpr.com