Wayfair Unveils Top Five Renovation Trends Transforming Today’s Kitchens and Baths

Go-To Home Retailer Taps into Massive Customer Base to Share Insights
on the Styles and Designs Taking Shape in Real Homes Across North America

BOSTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Wayfair?src=hash” target=”_blank”gt;#Wayfairlt;/agt;–Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for the home, today unveiled the top kitchen and bath renovation trends
as it expands its plumbing selection, offering thousands of options from
dozens of leading brands including Kohler, Moen, Delta, TOTO and
American Standard. From touch-operation faucets to LED showerheads,
shoppers are searching for the latest in high-tech features as well as
hand-crafted designs from luxury brands spanning Kallista and The House
of Rohl.

With more than 10 million products across every style and price point,
Wayfair analyzed thousands of search trends to shed light on how
consumers are embracing new styles and designs as they renovate their
kitchens and bathrooms. The latest trends include:

• Farmhouse Frenzy: More popular than ever, shoppers are
  increasingly seeking rustic styles that embody a farmhouse look, as
  shoppers opt for items such as apron
  sinks and freestanding vanities with natural finishes. In fact,
  searches for “farmhouse” fixtures have quadrupled in the last year
  with sales of farmhouse sinks alone nearly doubling year over year.
• Set in Stone: Concrete
  kitchen sinks are increasingly popular with searches for concrete
  furniture and decor overall up 50 percent year over year. Concrete
  sinks are unique, durable and versatile, as they come in various
  sizes, styles and tones, making it a true statement piece in the
  kitchen.
• Black is the New Chrome: While chrome and silver continue to be
  popular options, consumers are also gravitating toward chic black and
  black matte finishes for faucets and sinks with searches for these
  products tripling year over year across thousands of options.
• Many Shades of Gold: Gold-toned faucets and fixtures are
  growing in popularity as shoppers look to add a touch of glamour to
  their space. In addition, shoppers are increasingly exploring rose
  gold finishes, which complement both classic and contemporary styles.
• Neat and Tidy: Floating vanities have doubled in popularity in
  the last year as shoppers seek space-saving options with products that
  not only offer a clean, modern look, but have more efficient storage
  capacity to keep clutter out of sight.

“In addition to offering an unrivaled selection for shoppers redesigning
or simply upgrading their kitchens and baths, we are constantly
expanding our resources and services to support their entire home
improvement projects,” noted Adam Sinoway, Head of Renovation, Wayfair.
“Our growing team of specialized experts walk customers through every
step, from ensuring each fixture meets all specifications to finding
just the right sink or vanity that matches their style and budget. In
addition, enhanced delivery, installation and assembly services ensure
that every last detail – no matter how complex the project – is taken
care of from beginning to end.”

Wayfair provides a variety of resources to help renovators through their
entire home improvement projects. For inspiration, shoppers can explore
hundreds of Bathroom
and Kitchen
Ideas and instantly shop their favorite looks. In addition,
Wayfair’s continually enhanced service offerings, including assembly,
installation and upgraded delivery options, such as “Room of Choice” and
“Full Service Delivery,” support projects of any scope. With thousands
of products available for next-day and two-day delivery, dedicated
service, and a variety of assembly and installation options, Wayfair
makes any renovation project easier and more attainable than ever before.

In addition to helping consumers with all of their home renovation
needs, contractors and members of the trade have access to Wayfair’s
unrivaled selection across plumbing and other renovation categories,
including flooring and lighting, through Wayfair
Professional. Members receive dedicated service from specialized
experts who can provide technical assistance and customized solutions,
from sourcing contract brands for small and large projects to assisting
in commercial product specifications and helping customers meet project
timelines and budgets.

For shoppers looking to renovate their spaces this spring, Wayfair will
launch a Spring Renovation Sale February 25 through April 1, 2019.
Sponsored by Moen, the Sale will include discounts across categories
spanning plumbing, lighting, tile and flooring, vanities, cabinetry,
door hardware and more.

Wayfair will attend the Kitchen & Bath Industry Show (KBIS) and the NAHB
International Builder’s Show (IBS) February 19-21. IBS attendees can
visit Wayfair Professional at booth #3532 in the South Hall.

About Wayfair Inc.
Wayfair believes everyone should live in
a home they love. Through technology and innovation, Wayfair makes it
possible for shoppers to quickly and easily find exactly what they want
from a selection of more than 10 million items across home furnishings,
décor, home improvement, housewares and more. Committed to delighting
its customers every step of the way, Wayfair is reinventing the way
people shop for their homes – from product discovery to final delivery.

The Wayfair family of sites includes:

• Wayfair – Everything home for every budget.
• Joss & Main – Stylish designs to discover daily.
• AllModern – The best of modern, priced for real life.
• Birch Lane – Classic home. Comfortable cost.
• Perigold – The widest-ever selection of luxury home furnishings.

Wayfair generated $6.2 billion in net revenue for the twelve months
ended September 30, 2018. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 10,900 people.

Contacts

Media Relations Contact:
Susan Frechette, 617-502-7066
PR@wayfair.com

Investor Relations Contact:
Joe Wilson
IR@wayfair.com