VIBE Organic Electrolyte Black Teas Launch Nationwide in 2019
February 20, 2019
BOULDER, Colo.–(BUSINESS WIRE)–Introducing a new organic ready-to-drink tea brand, VIBE
Organic Electrolyte Black Teas, currently on the RTD Tea shelves at
Whole Foods 365 Markets and Central Market.
VIBE Organic Electrolyte Black Teas are made using pure artesian spring
water in order to highlight the deliciously-balanced organic tea, touch
of honey and natural flavors. In addition, VIBE teas provide hydration
from naturally-occurring electrolytes and minerals from this water
source, encouraging good vibes all day.
“We’re excited to showcase VIBE at Expo West,” said Matthew Jimenez,
Founder and CEO of MindFull Inc. “This organic tea line reflects
MindFull’s goals of offering organic and functional nutrition in
sustainable packaging. Our goal with VIBE is to provide a low sugar,
electrolyte tea that delivers energy, hydration and refreshment for any
time of day.”
VIBE’s position is a smarter take on tea for any occasion – a line of
organic black teas that offer consumers a healthy, natural way to boost
energy throughout the day while also staying hydrated. VIBE Organic
Electrolyte Black Tea contains 48mg of caffeine (about half of that
found in a typical cup of coffee). With just a touch of honey and
proprietary sweetener blend, consumers can enjoy a perfectly balanced
mouthfeel and flavor while intaking only 1 gram of sugar and 20 calories
per 16.9-ounce Tetra Pak carton. VIBE black tea flavors were carefully
crafted to enhance the natural and bold black tea flavor and are
currently available in Mint, Lemon, Peach and Pomegranate.
VIBE Organic Electrolyte Black Teas are packaged in 100 percent
recyclable Tetra Pak cartons composed of up to 70 percent renewable
materials (predominantly paperboard and a plant-based cap). Beyond the
ecological benefits, VIBE organic teas are also light and resealable, a
convenient choice for people with on-the-go lifestyles and are easier to
carry compared to glass and aluminum counterparts.
To learn more about VIBE, visit www.vibetea.com.
ABOUT MINDFULL INC.
MindFull Inc. was founded in 2018 with the mission of bringing
innovative food and beverage products to market that feature the highest
quality ingredients, sustainable packaging and ethical sourcing to
improve overall health and well-being. The MindFull Inc. team has over
75 years combined experience in the organic and natural products
industry, leading to a unique, highly differentiated approach to
category management, new product development and market leadership. In
2019, they’ve launched GAIAM and VIBE, two ready-to-drink, organic tea
brands that are available nationwide. For more information about
MindFull Inc., please visit mindfull.com.
Contacts
Ellie Malone
Matter
(720) 400-8016
Emalone@matternow.com