Ikon Pass Unlocks Winter Season 19/20 on March 5, 2019

Benefits Include Renewal Discounts, Spring Access, New Payment
Plan, Expanded Child Pass Promotion

DENVER–(BUSINESS WIRE)–Winter 19/20 will begin when the Ikon
Pass, the world’s new standard in season passes, goes on sale on
Tuesday, March 5, 2019. After debuting in January 2018, the Ikon Pass
enters its second season with 38 global winter destinations, a new
payment plan, and renewal discounts.

The Ikon Pass unlocks adventure with access to 38 iconic winter
destinations across the Americas, Japan, Australia and New Zealand and
is a collaboration of industry leaders – Alterra
Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR,
Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3,
Revelstoke Mountain Resort, Sugarbush Resort, Thredbo, Niseko United,
Valle Nevado, and NZ Ski. Each demonstrates integrity, character and
independence that is reflected in their mountains and guests.

NEW FOR 19/20

Renewal Discount
As a thank you to the inaugural Ikon Pass
community, renewal discounts will be offered to 18/19 Ikon Pass and Ikon
Base Pass holders for winter 19/20, if purchased before Wednesday, April
24, 2019 with savings of up to $30.

Spring Access
New 19/20 Ikon Pass and Ikon Base Pass holders
will have access to unlimited spring skiing at Big Bear Mountain Resort,
Snowshoe, and Blue Mountain immediately upon purchase. And beginning
April 8, 2019 pass holders will have unlimited spring skiing access at
Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain,
Crystal Mountain, Solitude and Tremblant with access available as late
as July 4th, 2019.

Payment Plan
A new payment plan is available for the Ikon
Pass and Ikon Base Pass if purchased before Wednesday, April 24, 2019
with a $199 deposit plus four monthly payments, June – September 2019.

Child Pass Promotion
To provide additional value for
families looking to ski and ride together, Ikon Pass holders can now
purchase up to two discounted Child Ikon Passes or Child Ikon Base
Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or
Ikon Base Pass. The Child Pass Promotion is available until Wednesday,
April 24, 2019. This upcoming season’s offer doubles the number of Child
passes available compared to last season (in 2018/2019, only one Child
Ikon Pass or Ikon Base Pass was available for the purchase of an Adult
Ikon Pass or Ikon Base Pass).

“The Ikon Pass community is made up of skiers and riders worldwide who
are passionate about their time spent on the mountain and want to get
the most value out of their winter season. Spring is the best time to
purchase an Ikon Pass to take advantage of the lowest pricing and the
most benefits,” said Erik Forsell, Chief Marketing Officer, Alterra
Mountain Company. “We are stoked to continue to offer more opportunities
for Ikon Pass holders to seek the unique in each of our 38 destinations.”

THE PASSES: IKON PASS & IKON BASE PASS

To provide the best experience possible, two pass products are available
for purchase, the Ikon Pass and the Ikon Base Pass, both offering access
to all 38 destinations, with varying levels of access and benefits.

IKON PASS: Offering unlimited access to 14 destinations plus
7-days and 7-days combined at 23 destinations, with no blackout dates.

ACCESS:

Unlimited: Steamboat, Winter Park Resort, Copper Mountain Resort,
Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain,
Big Bear Mountain Resort, June Mountain, Stratton, Snowshoe Mountain,
Crystal Mountain, Solitude Mountain Resort, Tremblant, and Blue Mountain

7-Days: Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky
Resort, Revelstoke Mountain Resort, Sugarbush Resort, Boyne Mountain,
Boyne Highlands, The Summit at Snoqualmie, Cypress, Sunday River,
Sugarloaf, Loon Mountain, Taos, Brighton, Thredbo, Valle Nevado

7-Days Combined:

• Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk
• Alta, Snowbird
• SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
• Killington – Pico
• Niseko United
• Coronet Peak, The Remarkables, Mt Hutt

BLACKOUT DATES: None

IKON PASS PRICING					Renewal					19/20
Adult (23+ years)*					$919					$949
Young Adult (13-22 years)*					$679					$699
Child Promotion (5-12)					NA					$199
Child Pass (5-12)					NA					$299
4 & Under					NA					$49

*Military and College Student discounts available with validation at
ikonpass.com

Child Pass Promotion: Up to two discounted Child Passes (5-12)
can be purchased for $199 each with the purchase of an Adult Ikon Pass,
until Wednesday, April 24, 2019.

Benefits

• 10 Friends & Family lift tickets offering 25% off of the window rate
  at any Ikon Pass destination (excluding CMH), with no blackout dates
• Early winter booking privileges and 10% off summer reservations at CMH
  Heli-Skiing & Summer Adventures
• Free one-year $50-value membership to Protect
  Our Winters that includes POW die cut stickers, 20% off POW store
  merchandise, a monthly POW newsletter, and a subscription to the
  biweekly email newsletter, “The Line”
• Additional destination benefits and discounts are available at
  ikonpass.com

IKON BASE PASS: Offering unlimited/select access to 12
destinations plus 5-days and 5-days combined at 25 destinations, and
holiday blackout periods.

ACCESS:

Unlimited: Winter Park Resort, Copper Mountain Resort, Eldora
Mountain Resort, Big Bear Mountain Resort, Snowshoe Mountain, Crystal
Mountain, Tremblant, Blue Mountain

Unlimited with Holiday Blackouts: Squaw Valley Alpine Meadows,
Mammoth Mountain, June Mountain, Solitude Mountain Resort

5-Days (with blackout dates)
Steamboat, Deer Valley Resort,
Jackson Hole Mountain Resort, Big Sky Resort, Stratton, Revelstoke
Mountain Resort, Sugarbush Resort, Boyne Mountain, Boyne Highlands, The
Summit at Snoqualmie, Cypress, Sunday River, Sugarloaf, Loon Mountain,
Taos, Brighton, Thredbo, Valle Nevado

5-Days Combined (with blackout dates)

• Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk
• Alta, Snowbird
• SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
• Killington – Pico
• Niseko United
• Coronet Peak, The Remarkables, Mt Hutt

BLACKOUT DATES: December 26-31, 2019, January 18-19 and February
15-16, 2020; Thredbo – July 4-19, 2020; No blackouts at Valle Nevado,
Coronet Peak, The Remarkables, and Mt Hutt

IKON BASE PASS PRICING					Renewal					19/20
Adult (23+ years)*					$619					$649
Young Adult (13-22 years)*					$489					$499
Child Promotion (5-12)					NA					$159
Child Pass (5-12)					NA					$259
4 & Under					NA					$49

*Military and College Student discounts available with validation at
ikonpass.com

Child Pass Promotion: Up to two discounted Child Passes (5-12)
can be purchased for $159 each with the purchase of an Adult Ikon Base
Pass, until Wednesday, April 24, 2019.

Benefits

• 8 Friends & Family lift tickets, good for 25% off the window rate at
  any Ikon Pass destination (excluding CMH), with select blackout dates
• Early winter booking privileges and 10% off summer reservations at CMH
  Heli-Skiing & Summer Adventures
• Free one-year membership to Protect
  Our Winters ($50-value) that includes POW die-cut stickers, 20%
  off POW store merchandise, a monthly POW newsletter, and a
  subscription to the biweekly email newsletter, “The Line”
• Additional destination benefits and discounts are available at
  ikonpass.com

Ikon Pass Destinations by Location
California:
Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear
Mountain Resort
Colorado: Aspen Snowmass, Steamboat, Winter
Park Resort, Copper Mountain Resort, Eldora Mountain Resort
Maine:
Sugarloaf, Sunday River
Michigan: Boyne Highlands, Boyne
Mountain
Montana: Big Sky Mountain Resort
New
Hampshire: Loon Mountain
New Mexico: Taos Ski Valley
Utah:
Deer Valley Resort, Solitude Mountain Resort, Alta Ski Area, Snowbird,
Brighton Resort
Vermont: Stratton, Killington – Pico,
Sugarbush Resort
Washington: Crystal Mountain, The Summit at
Snoqualmie
West Virginia: Snowshoe
Wyoming:
Jackson Hole Mountain Resort
Alberta, Canada: SkiBig3
British
Columbia, Canada: Revelstoke Mountain Resort, Cypress Mountain, CMH
Heli-Skiing & Summer Adventures
Ontario, Canada: Blue
Mountain
Quebec, Canada: Tremblant
New South Wales,
Australia: Thredbo
South Island, New Zealand: Coronet
Peak, The Remarkables, Mt Hutt
Hokkaido, Japan: Niseko United
Central
Andes, Chile: Valle Nevado

IKON PASS BY THE NUMBERS
Destinations:
38
Continents: 4
States: 12
Canadian Provinces: 4
Total
Acres: 78,716*
*Does not include CMH stats

For more information please visit www.ikonpass.com.

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most
iconic mountains across North America, Australia, New Zealand, Japan and
Chile, delivering authentic, memorable snow adventures. Brought to you
by Alterra Mountain Company, the Ikon Pass unlocks access to a community
of diverse destinations to ski and ride, including Aspen Snowmass,
Steamboat, Winter Park Resort, Copper Mountain and Eldora Mountain
Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June
Mountain and Big Bear Mountain Resort in California; Jackson Hole
Mountain Resort in Wyoming; Big Sky Mountain Resort in Montana;
Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West
Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal
Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec
and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada;
Revelstoke Mountain Resort and Cypress Mountain in British Columbia,
Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New
Hampshire; Deer Valley Resort, Solitude Mountain Resort, Brighton
Resort, Alta Ski Area, and Snowbird in Utah; Thredbo in Australia;
Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in
Japan; and Valle Nevado in Chile. Special offers are available at CMH
Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and
heli-hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of 14 iconic year-round
destinations, including the world’s largest heli-ski operation, offering
the Ikon Pass, the new standard in season passes. The company owns and
operates a range of recreation, hospitality, real estate development,
food and beverage and retail businesses. Headquartered in Denver,
Colorado, with destinations across the continent, Alterra Mountain
Company is rooted in the spirit of the mountains and united by a passion
for outdoor adventure. Alterra Mountain Company’s family of diverse
playgrounds spans six U.S. states and three Canadian provinces:
Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine
Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in
California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in
Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer
Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing
& Summer Adventures in British Columbia. Alterra Mountain Company honors
each destination’s unique character and authenticity and celebrates the
legendary adventures and enduring memories they bring to everyone. For
more information, please visit www.alterramtnco.com.

Contacts

The Ashima Group
Amelie Bruzat
amelie@theashimagroup.com