BlueSnap Releases New Data on the State of International eCommerce Ahead of Shoptalk 2019

Global survey of 1,700 consumers across North America, Europe and
Australia reveals a preference for cross-border shopping on US-based
eCommerce websites

LAS VEGAS–(BUSINESS WIRE)–BlueSnap,
an online payments technology company, today released key findings from
its consumer-centric survey, “The State of International eCommerce:
2019,” to provide a global assessment of the eCommerce and payment
trends that are shaping the industry. The findings, which were obtained
in a February 2019 survey of 1,700 respondents across eight countries in
North America, Europe and Australia, look at the reasoning behind why
consumers choose to shop on websites outside their home country and
break down how shopper preferences differ across each region.

Overall, the survey revealed how ubiquitous cross-border shopping on
international eCommerce websites has become. In fact, 42 percent of all
respondents confirmed they have shopped on an eCommerce website that is
not based in their home country at least once a month. Australians were
the most frequent cross-border shoppers, with 47 percent reporting they
make an international purchase at least once a month, followed by
European (43 percent) and North American (37 percent) consumers.

One of the most notable findings from the survey was US retailers have
the largest cross-border shopping audience. Respondents in every region
revealed that they shopped on eCommerce websites based in the US more
than any other country, including China. Interestingly, of those
respondents that shop on US-based eCommerce websites, the survey data
indicated that 63 percent are motivated to do so because of greater
product choice/availability. This was the most common response for this
shopper profile when compared to the other motivational factors
identified by the survey, such as better price points for products (60
percent) and a lack of specific brand availability in a country or
region (56 percent).

Additional key findings from the survey include:

• Challenges related to delivery time are most common for US shoppers:
  As the Amazon effect continues to dictate retail trends, the US
  respondents also stated that delivery time was the greatest challenge
  associated with ordering from an international eCommerce website (72
  percent), the highest percentage across all global respondents.
• Shipping fees still remain a challenge globally: Globally,
  respondents cited shipping fees (64 percent) and delivery time (61
  percent) as the two most common challenges faced by international
  shoppers, with taxes/duties coming in as the third biggest challenge
  (39.5 percent).
• Apparel and footwear lead international purchases: Across
  almost every region, respondents selected apparel and footwear as the
  products most commonly ordered from international eCommerce websites.
  The only outlier was Italy, whose respondents ordered computer and
  electronic goods (54 percent) slightly more than apparel and footwear
  (51 percent).
• PayPal is critical for reaching international shoppers: The
  majority of global respondents (64 percent) said they preferred to use
  PayPal when shopping on international eCommerce websites. This was
  especially true across Europe where PayPal was the clear preference
  among German (76 percent), Italian (73 percent) and UK (70 percent)
  respondents. Canada was the only country to prefer credit cards (55
  percent) over PayPal (43 percent).
• There is room for growth with eWallet usage: eWallets were by
  far the least used international payment method across all regions
  with less than two percent of respondents saying they use this
  technology to make cross-border purchases.

“As cross-border shopping continues to become more prevalent, it is
extremely important for retailers in all regions of the world to pay
attention to international consumer payment and shopping preferences,”
said Ralph Dangelmaier, CEO of BlueSnap. “By working with a trusted
payment partner like BlueSnap and harnessing the findings from The State
of International eCommerce survey, global retail organizations will be
better equipped to broaden their customer base and provide better
shopping experiences for their customers. In addition, BlueSnap’s
All-in-one Payment Platform enables retailers to process payments
locally through its global network of banks thereby increasing
conversions and avoiding costly cross-border fees.”

To learn more about BlueSnap, stop by booth #2814 during Shoptalk
2019 or visit: https://bluesnap.com/

About BlueSnap
BlueSnap provides an All-in-one Payment
Platform designed to increase sales and reduce costs for B2B and B2C
businesses. Our Platform supports online and mobile sales, marketplaces,
subscriptions, invoice payments and manual orders through a virtual
terminal. With a single-integration to our Platform, businesses can
accept any payment with ease. The Platform includes access to 110
payment types, including popular eWallets, built-in world-class fraud
prevention to protect sales and detailed analytics to help businesses
grow. Based in Waltham, MA, BlueSnap is backed by world-class private
equity investors including Great Hill Partners and Parthenon Capital
Partners. Learn more at https://home.bluesnap.com/.

Contacts

For BlueSnap
Ryan Lemos, 617-874-5210
rlemos@matternow.com