GES Expands Responsibility of GES North American President Jay Altizer and Names Jason Popp President of GES EMEA

These leaders strengthen GES’ dynamic global business to serve
clients’ growing needs

LAS VEGAS–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#geswowlt;/agt;–GES,
a global full-service provider for live events, announced that GES North
America President Jay Altizer has expanded his leadership role and the
company has promoted Jason Popp to president of GES EMEA.

“I’m pleased to announce the promotions of Jay and Jason, who will
partner to lead GES globally,” said Steve Moster, president and chief
executive officer of Viad. “Aligning our entire North American suite of
services under Jay’s leadership will facilitate our ability to bring a
powerful combination of solutions to our clients – from official
contracting and corporate events to creative services, audio-visual
production and event accommodations.” Moster continued, “We have seen
great success from a similarly integrated approach in EMEA under Jason
Popp’s leadership. We look to Jason and Jay to deliver more industry
leading, experiential services to our clients around the globe.”

Altizer joined GES in May of 2018 as president of GES North America,
leading the company’s exhibition and exhibit program business with a
focus on accelerating growth. His expanded role includes responsibility
for GES Events, Marketing, GES event accommodations company, onPeak, and
GES audio visual company, ON Services. Altizer’s extensive management
experience, including operational excellence, business development and
product innovation have enhanced GES’ service offerings.

“We are a client-centric company, and we are dedicated to helping our
clients create unique, impactful experiences that drive results,” said
Altizer. “I look forward to further aligning our team to ensure we bring
our best to every situation. We will strive to simplify our business
where we can create efficiencies, grow our services and the value we
bring to our clients, and transform the business for the future.”

Popp’s promotion to president of GES
follows successfully serving as GES EVP of International since
2011 and in various global leadership roles since 2004. During this
time, Popp has spearheaded a period of robust growth; expanding the
range of products and services and opening regional offices in Amsterdam
and the Middle East. With his promotion to President, GES EMEA, Popp
will continue utilizing his leadership skills and deep insights into
global markets to bring the best offerings for GES clients outside of
North America.

“Our clients are increasingly global brands, operating across borders
and working in a multi-cultural and connected world,” said Popp. “Our
ability to match the international perspective of our diverse and
creative team 1,000 people strong with our clients’ global ambitions
makes us the perfect partner for brands looking to create impactful and
consistent experiences across multiple geographies. It’s a real
privilege to be leading the EMEA team at such an exciting time for the
live event industry.”

Altizer holds an MBA from Tuck School of Business at Dartmouth, and both
a Bachelor of Science in Management Science and a Bachelor of Science in
Management from Virginia Tech. Altizer’s experience includes
successfully leading teams at Dean Foods, PepsiCo, and Bain & Company.
Popp holds an MBA from Harvard Business School and a BBA from the
University of Wisconsin-Madison and has operated in complex
international environments including 10 years spent living and working
outside of the United States. Prior to joining GES, he held numerous
senior positions in companies including L.E.K. Consulting and Royal
Dutch/Shell International.

Altizer and Popp will continue to report directly to Steve Moster,
president and chief executive officer of Viad.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider
for live events, producing corporate events, exhibitions, conferences,
congresses, exhibits and entertainment experiences. GES provides a wide
range of services, including official show services, audio visual,
cutting-edge creative and design, marketing and measurement services,
and event accommodations – all with an unrivaled global reach. GES
partners with leading shows and brands, including Pfizer, Merck, Bell,
Philips Lighting, Spring Fair, CPHi, ADIPEC, MAGIC, CONEXPO-CON/AGG and
IFPE, and Canadian International Auto Show. GES’ National Servicenter®
has been recognized with certification under the J.D. Power and
Associates Certified Call Center Program℠ for the past 10 years, and for
the ninth year in a row, Ad Age has named GES as one of the Nation’s
Largest Experiential/Event Marketing Agency Networks. For more
information visit


Contact USA:
Detra Page, APR
+1 702.591.3786

Contact EMEA
Emma Onuma
+44 (0) 7900 607 031

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