Fashion Upstart August McGregor Taps BigCommerce to Power Online Sales
Conor McGregor’s co-branded menswear label delivers a knockout new
site to bring reliable and engaging shopping experiences direct to
LAS VEGAS–(BUSINESS WIRE)–BigCommerce, the leading SaaS
ecommerce platform for fast-growing and established brands, today
announced new fashion arrival August
McGregor has successfully launched its online store on BigCommerce.
A new collaboration between celebrated custom suit designer David August
and MMA champion Conor McGregor, August McGregor chose BigCommerce to
deliver a quality customer experience that matches the high-expectations
of today’s active, luxury fashion shoppers.
Launched at the end of 2018, the young August McGregor brand is building
a reputation on par with the respect A-list tailor David August has
earned from the fashion industry. According to its website, August
McGregor fashion is made for men like Conor McGregor, who have an
attitude of excellence about everything they do in life. When it came
time to choose an online platform, the August McGregor team needed a
reliable solution that could deliver a top notch experience, even with
the explosive growth expected by the celebrity-endorsed brand.
“Unlike the traditional luxury apparel market, August McGregor wanted to
take a fresh approach to its curated offering. By releasing an entire
capsule wardrobe as a ‘drop’, which often sell out within the first 48
hours, we’ve successfully managed to make luxury fashion more accessible
to a broader audience,” said Michael Montanez, director of marketing at
August McGregor. “To accommodate such a unique sales model of limited
quantity products in each capsule, we required a robust ecommerce
backend that could support a high level of traffic and conversions in a
short time. BigCommerce’s dedicated Enterprise support,
transaction-per-second capability and stable architecture provided just
the assurance we needed when going live with the site.”
Using a combination of out-of-the-box features and basic customization,
the August McGregor team brought the site to life in three short weeks,
launching just in time for McGregor’s heavily-anticipated October fight.
The site offers alternate checkout methods through PayPal, Apple Pay and
Amazon Pay to better accommodate the mobile-first customer base, and the
use of global shipping solution EasyShip enables the brand to reach its
international demand with ease.
“August McGregor has an incredibly unique brand personality that sets it
apart from the competition and inspires loyalty among consumers. It’s
critical those traits are reflected in the brand’s online presence,
which can only be achieved through some level of customization,” said
Marc Ostryniec, global senior vice president of sales at BigCommerce.
“Retailers like August McGregor that want to ‘whoop ass and look good’
are increasingly turning to BigCommerce for the platform’s ease-of-use,
modern site design, configurability and impact on conversion. As a
result, they have seen significant uptick in revenue at a fraction of
the cost of other platforms.”
BigCommerce is the world’s leading SaaS ecommerce platform for
established and rapidly-growing businesses. Combining enterprise
functionality, an open architecture and app ecosystem, and
market-leading performance, BigCommerce enables businesses to grow
online sales with 80% less cost, time and complexity than on-premise
software. BigCommerce powers B2B and B2C ecommerce for more than 60,000
stores, 2,000+ mid-market businesses, 30 Fortune 1000 companies and
industry-leading brands, including Assurant, Ben & Jerry’s, Paul
Mitchell, Skullcandy, Sony and Toyota. For more information, visit www.bigcommerce.com.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their