Ignite OPM Expands Reach with Mobile Acquisition

DENVER–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/affiliatemarketing?src=hash” target=”_blank”gt;#affiliatemarketinglt;/agt;–The full-service content and affiliate management agency, Ignite OPM has
expanded its service offerings to include full-service mobile app
distribution. The Ignite team has been able to identify greater spend
efficiency, optimization, mobile diversity and incrementality, with new
and existing mobile partnerships. As an experienced agency, Ignite
understands how to build a mobile strategy in order to reduce
overlapping mobile traffic, lower CPI costs, and increase post-install
mobile engagement. Additionally, Ignite has an extensive compliance team
to ensure brand protection with daily fraud monitoring.

Adding diverse mobile distribution to their existing mobile web and
desktop strategies has allowed Ignite OPM’s clients to see massive
acquisition growth while maintaining an efficient spend. Ignite’s
success is due to their continual effort to optimize spend toward the
highest quality publishers based on post-install data. In doing so,
Ignite is able to utilize this post-install data to optimize publisher
targeting capabilities to lower publisher costs, which ultimately drives
the scale and efficient spend their clients are looking for. Through
understanding the specific distribution of their mobile partners,
they’re able to minimize or eliminate duplicate spend. Duplicate spend
often contributes to the increase in cost, and therefore its elimination
allows us to keep our clients’ distribution wide and costs low.

Ignite OPM VP of Strategic Partnerships, Annmarie Thorne, states, “Offering
a wide variety of strategic mobile distribution is crucial as clients
often need help navigating the complex mobile ecosystem. Having an
in-depth distribution strategy ensures incremental, long-term,
profitable traffic for our clients. We saw the lack of mobile
distribution in the affiliate space and knew it was a service we could
find success with. Our clients choose Ignite to scale their mobile
traffic because they know we’re the most experienced choice.”

Reach out to Ignite OPM to scale your mobile, content, and affiliate
marketing now.

Contacts

Kelly Holleran
941-408-6059
pr@clickbooth.com
www.igniteopm.com

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